a comprehensive insight into the world of citation metrics, and is particularly useful for those who either have limited knowledge of citation analysis or who are new to the subject. Although I had some knowledge of citation analysis, I found this mate- rial an eye-opening experience regarding the ex- tent of the citation metrics provided by PoP. Read- ers with an interest in citation analysis will be easily convinced by Harzing’s framing of PoP as an excellent tool for assessing and presenting a case for the scholarly impact of their publications. The first few chapters focus primarily on the technical aspects of PoP. Thankfully, the software itself is user friendly and the instructions are straightfor- ward. Harzing elaborates further in the final part of the book with a fair and in-depth evaluation and comparison of three major data sources for citation analysis: Google Scholar, Thomson ISI’s Web of Science, and Elsevier’s Scopus. It is clear that Har- zing favors Google Scholar (from which PoP draws its data for citation analysis), yet she provides credible evidence for her conclusions. The second part of the book focuses on the vari- ety of PoP applications. Surprisingly, and to Har- zing’s credit, PoP offers much more than citation analysis: It can be used for multiple purposes, ranging from measuring one’s research output to searching articles for a literature review. In fact, Harzing created PoP because she needed a tool to demonstrate the impact of her work. Its original purpose, therefore, was to help scholars wishing to argue for the scholarly impact of their work for promotion or tenure applications. Such aims, in my opinion, are only successful if evaluators (in par- ticular university administrators) have knowledge and support the use of Google Scholar as a data source; some scholars (e.g., Jacsó, 2010) are skepti- cal of its accuracy. Critics such as van Raan (2010) have warned of the dangers of using citation met- rics in evaluating other academics’ research im- pact. Missing one highly cited paper or including incorrect authors can distort the results dramati- cally or, in other words, change our perspective on the standing or scholarly impact of our colleagues (Harzing provides a similar cautionary note in the book, as well as ways to overcome these prob- lems). However, this reinforces the idea that the scholarly community should be widely trained in the use and understanding of citation metrics and associated software. Beyond assessing research impact, PoP is an excellent tool for accessing a wide range of research tools in one spot, for exam- ple, the most-cited papers of a specific journal, the citation impact of book chapters, or the best jour- nal for the submission of your manuscript. Overall, The Publish or Perish Book (and its com- plementary PoP software) succeeds in addressing some very important career and publishing issues for management scholars, particularly for those new to this discipline. Harzing tackles the issues with honesty, precision, and thoroughness. I rec- ommend PoP not only to management scholars, but also as part of all doctoral training programs. Doc- toral students should be given formal training in the early stages of their career on the assessment of scholarly impact, rather than relying on infor- mal discussion of the topic. Academic careers are increasingly dependent upon and measured by scholarly impact, and our collective measurement procedures to date are both crude and carried out according to a limited range of metrics. Therefore, our profession needs a more rigorous and system- atic approach toward measuring the impact of our work. It also requires effort to spread this knowl- edge and mind-set to colleagues within our insti- tution (academics and administrators) and to the broader scholarly community. Even without pur- chasing this book, scholars and doctoral students across the social sciences should at least down- load this free and user friendly software and have a play—you’ll be surprised by what it offers. REFERENCES Adler, N. J., & Harzing, A. 2009. When knowledge wins: Tran- scending the sense and nonsense of academic rankings. Academy of Management Learning and Education, 8: 72–95. Jacsó, P. 2010. Metadata mega mess in Google Scholar. Online Information Review, 34: 175–191. van Raan, T. 2010. Bibliometrics: Measure for measure. Nature, 468: 763. The Design of Business: Why Design Think- ing Is the Next Competitive Edge, by Roger Martin. Cambridge: Harvard Business Press, 2009. Reviewed by Damian Ruth, Massey University, New Zealand. Interest in how the practice of design might con- tribute to management and business is increasing exponentially. There are variations within the theme, such as how design thinking might enrich strategic thinking, or how using concepts common in design practice can inform the design of a busi- ness practice. The link between design and busi- ness deserves the attention of management edu- cators because thinking like a designer offers a way of framing management that goes beyond the 2012 315 Book & Resource Reviews