Lontar : Journal of Communication Science, 10(2), 2022 | 84 Copyright © 2022, Lontar : Journal of Communication Science EMPIRICAL STUDY OF THE DYNAMICS CONTRIBUTION OF PUBLIC COMMUNICATION BASED ON LOCAL WISDOM TO DEVELOPMENT Lontar: Journal of Communication Science, 2022 Vol. 10 (2), 2022 Copyright ©2022, Andi Windah, Haryanto, Tina Kartika, Ida Nurhaida This is an open access article under the CC–BY-SA license DOI: 10.30656/lontar.v10i2.5604 https://e- jurnal.lppmunsera.org/index.php/LONTAR Article History Submission: October 31th 2022 Revised: December 21th 2022 Accepted: December 31th 2022 Andi Windah 1* , Haryanto 2 , Tina Kartika 3 , Ida Nurhaida 4 1 Communication Studies Department, FISIP, Lampung University, Email: andi.windah@fisip.unila.ac.id* 2 Student of Development Studies Doctoral Program, FISIP, Lampung University Email: hasanaryant@gmail.com 3,4 Communication Studies Department, FISIP, Lampung University Email: tina.kartika@fisip.unila.ac.id Email: ida.nurhaida@fisip.unila.ac.id (* = Correspondent Author) ABSTRACT Communication is one of crucial indicators in development, especially to build consensus and facilitate knowledge sharing to achieve positive change in development initiatives. One form of development communications that emphasizes the ability of communicators is public communication. In short, public communication can be interpreted as a strategic interaction to channel information, ideas, programs, presentations, data, propaganda, and many other contexts of development messages to the masses, the public or a specific audience. In this research uses qualitative approach with literature study as tool to collect data. From this study it is found that the experience of developing a geopark tourist area in Pangandaran, West Java, can be used as the first best practice as it’s articulation of local wisdom in public communication during development process showed significant effect. In this study also shows various phenomena of successful communication integration based on local wisdom and the development process in the economic field using social media, such as the Government of Kutai Kartanegara Regency, Purwakarta Regency, Sumenep Regency. It can be concluded that the use of local wisdom-based public communication is considered capable of supporting development in terms of economic, social, or cultural Keyword: Communication, Public Communication, Local Wisdom, Culture, Development. ABSTRAK Komunikasi merupakan salah satu indikator penting dalam pembangunan, terutama untuk membangun konsensus dan memfasilitasi berbagi pengetahuan untuk mencapai perubahan positif dalam inisiatif pembangunan. Salah satu bentuk komunikasi pembangunan yang menekankan pada kemampuan komunikator adalah komunikasi publik. Singkatnya, komunikasi publik dapat diartikan sebagai interaksi strategis untuk menyalurkan informasi, ide, program, presentasi, data, propaganda, dan banyak konteks pesan pembangunan lainnya kepada massa, publik atau khalayak tertentu. Dalam penelitian ini menggunakan pendekatan kualitatif dengan studi kepustakaan sebagai alat untuk mengumpulkan data. Dari penelitian ini ditemukan bahwa pengalaman pengembangan kawasan wisata geopark di Pangandaran, Jawa Barat, dapat dijadikan best practice pertama karena pengartikulasian kearifan lokal dalam komunikasi publik selama proses pembangunan menunjukkan pengaruh yang signifikan. Dalam penelitian ini juga