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IBM SYSTEMS JOURNAL, VOL 35, NOS 3&4, 1996 0018-8670/96/$5.00 1996 IBM BENDER ET AL.
Four prototypes of news presentation are
described. These prototypes share the common
view of news presentation as a service that
changes the relationship between news providers
and news consumers. FishWrap™, an electronic
newspaper, explores the relationship between
individuals and communities in a university
setting. PLUM contextualizes news from
geographically defined communities. The India
Journal addresses the needs of an immigrant
population. Multi-user sessions in community
(MUSIC) builds upon relationships among people
in urban communities.
he application of technology to the future of news
dissemination is not only about the efficiency of
professional production and distribution of news. It is
also about providing the news consumer with tools
that facilitate the gathering of, access to, and use of
news in both individual and communal contexts.
While the adoption of digital communication technol-
ogy by the news industry will enhance consumer
access to information, it must also support news deliv-
ery as a “community service.” The news-as-a-service
model is one in which the consumer of news is an
active, engaged participant. This service model
encourages two-way communication between the tra-
ditional news provider and the consumer, and commu-
nication within communities built upon common
interests. The news service model becomes a part of
the social fabric within communities, a catalyst for
creating communities of interest, and a means of facil-
itating community insight.
Social constructionism
In social and developmental psychology, constructiv-
ist models depict the individual as a builder of knowl-
edge, not as a passive receptor. Constructivism argues
that the active nature of the learning process in which
individuals are engaged needs to be enhanced and
facilitated. Constructionism places a critical emphasis
on particular constructions of the individual that are
external and shared.
1,2
These external constructions
involve both creative action and “recreative” reaction,
leading to an interplay between internalized and
external experiences in such a way as to promote fur-
ther creative activity.
Social culturalists, such as Vygotsky,
3
argue that
learning to communicate is based upon internalized
intellectual structures that allow messages to take on
meaning. They argue further that these structures are
initiated by external social and cultural relations.
Social constructionism
4
combines the sociocultural
and constructivist views: social settings can be
enhanced by the developmental activity of the individ-
ual. Likewise, enhancing the social setting by intro-
T
Enriching communities:
Harbingers of news
in the future
by W. Bender
P. Chesnais
S. Elo
A. Shaw
M. Shaw