1 st International Conference Eco-Innovation in Science, Engineering, and Technology Volume 2020 http://dx.doi.org/10.11594/nstp.2020.0501 How to cite: Akbar, A., Hendra, R., Ervina, A., & Rahmawati, A. (2020). The zero waste cafish product innovation as an empowerment strategy accompanied by Bunda Koja community around operational area of PT Pertamina (Persero) integrated terminal Jakarta. 1 st International Conference Eco-Innovation in Science, Engineering, and Technology. NST Proceedings. pages 1-7. doi:10.11594/ nstp.2020.0501 Conference Paper The Zero Waste Catfish Product Innovation as an Empowerment Strategy Accompanied by Bunda KoJa Community Around Operational Area of PT Pertamina (Persero) Integrated Terminal Jakarta Andri Akbar *, Ryan Hendra, Anita Ervina, Rida Aini Rahmawati PT. Pertamina (Persero) Integrated Terminal Jakarta. Jl. Yos Sudarso, Jl. Yos Sudarso, Jembatan 1 Plumpang, Jakarta Utara, North Jakarta/Jakarta Province, 14230, Indonesia *Corresponding author: ABSTRACT Rawa Badak Selatan is one of some villages in Koja Subdistrict, North Jakarta that dominated by toddler parents with a lack of knowledge and economic prosperity about food nutrition. Corporate Social Responsibility (CSR) of PT. Pertamina Integrated Terminal Jakarta is carrying the SULE program as a strategy to empower toddlers mother by innovating catfish products, this program aims to increase productivity and improve the nutrition of toddlers. The data collecting method is descriptive and the implementation program was by the participatory method. The SULE programs include learning about catfish product innovation, management of catfish food production, and product marketing. The food product development also conducts the zero- waste production that provides more benefits, reduce waste handling activi- ties, increasing productivity, overcome environment pollutant, and increase income and efficiency. Catfish product innovations from the catfish fillet are nuggets, shredded meat, and sticks. Catfish bones are processed into bone chips, tempeh chips, and fishbone biscuits. The SULE program had a positive impact because toddler mothers with bunda koja community could have ad- ditional income from catfish production and marketing. In the future, inno- vations of new catfish processed products will be developed into great socio- preneur that improve the economy of more other toddler mothers. Keywords: Catfish, toddler, food diversification E-mail: andriebar@gmail.com Introduction Reduction and prevention of malnutrition are very important and need to be continuously de- veloped (Scherbaum & Srour, 2016). The case of malnutrition is often related to the socio-eco- nomic conditions of the people who reflect on the lack of knowledge in healthy and nutritious food consumption (Poel et al., 2007). The lack of parental income and lack of knowledge about food nutrition could be the causes of poor toddler parenting. The low parental income can cause them to be unable to provide nutritious food components for their children. Rawa Badak Selatan is one of some villages in Koja Sub-district, North Jakarta, which has the second-largest group of toddlers with a total of 5.304 (Tan, 2020). The health research center (Riskesdas) data (2018) of DKI Jakarta province shows the propor- tion of malnutrition and malnutrition status was 15.6%. Dr. Lisbet as the head of the Koja District Health Center, explain that Rawa Badak Selatan is one of the villages dominated by toddler's nu- tritional status that needs to be improved. Therefore, income and knowledge of toddlers' parents need to be improved, they might change the awareness of toddler food intake by the consumption of fish.