83 Copyright © 2022 Lita Amanah Siregar, Maria Ulfa LITE: Jurnal Bahasa, Sastra, dan Budaya ISSN online: 2548-9588 ISSN print.: 1907-3607 http://publikasi.dinus.ac.id/index.php/lite Published by Universitas Dian Nuswantoro, Semarang Gender-Based Double Standard in Taylor Swift's Song Lita Amanah Siregar 1 , Maria Ulfa 2 1, 2 Universitas Islam Negeri Syarif Hidayatullah, Jakarta, Indonesia Article History Abstract Submitted date: 2022-01-28 Accepted date: 2022-09-29 Published date: 2022-09-30 This research examines the way gender-based double standards are represented in Taylor Swift’s song, “The Man”. The objects of the research are the song lyrics and music video of Taylor Swift’s “The Man”. The research applies a social semiotic analysis theoretical framework. The song lyric is analysed using the ideational metafunction of Halliday, while the music video uses the representational meaning of Kress and Leeuwen’s Visual Grammar. The result shows that, in the lyrics, the portrayals of gender-based double standards are mostly realized through the use of relational and material processes. The relational processes relate man with attributes such as “more of a boss”, “fearless leader”, “alpha type”, and “Leo”(Leonardo Di Caprio), while the material actualizes man’s activities such as “play the field”, “hustled” and “put in the work”. Additionally, the Music Video is dominated by reactional processes that reveal people’s positive reaction toward man’s action s and is followed by a symbolic attribute process that represents men in a more central, active and agentive manner and women in a marginal, passive, passive, and object positions. Man is also portrayed as a successful leader, greatest dad, rich man, while women are mostly seen lying down, wearing sexy attire, and as the object’s to man’s pleasure. Keywords: gender, double standard, semiotic, song lyric, music video. Abstrak Kata Kunci: gender, standar ganda, semiotik, lirik lagu, video musik Standar Ganda Berbasis Gender di Lagu Taylor Swift Penelitian ini bertujuan untuk mengkaji bagaimana standar ganda berbasis gender direpresentasikan dalam lagu Taylor Swift. Objek penelitian adalah lirik lagu dan video musik “The Man” karya Taylor Swift. Penelitian ini menggunakan kerangka teori analisis semiotika sosial. Lirik lagu dianalisis menggunakan metafungsi ideasional (ideational metafunction) dari Halliday, sedangkan video musiknya menggunakan representasi makna (representational meaning) dari Visual Grammar of Kress dan Leeuwen. Hasil penelitian menunjukkan bahwa dalam lirik penggambaran standar ganda berbasis gender sebagian besar diwujudkan melalui penggunaan proses relasional (relational) dan material (material). Proses relasional menghubungkan manusia dengan atribut seperti “more of a boss”, “fearless leader”, “alpha type”, and “Leo”(Leonardo Di Caprio), sedangkan materi mengaktualisasikan tindakan laki-laki seperti “play the field”, “hustled” and “put in the work”. Sedangkan di video musiknya didominasi oleh proses reaksional (reactional process) yang mengungkapkan reaksi positif masyarakat terhadap tindakan laki-laki dan diikuti oleh proses atribut simbolik (symbolic attributive) yang merepresentasikan laki-laki secara lebih sentral, aktif dan agentif dan perempuan dalam posisi marginal, pasif, dan objek. Juga, laki-laki digambarkan sebagai pemimpin yang sukses, ayah terhebat, laki-laki kaya, sedangkan perempuan kebanyakan terlihat berbaring, mengenakan pakaian seksi dan sebagai objek kesenangan laki-laki. Corresponding author: 1 maria.ulfa@uinjkt.ac.id