International Journal of Multidisciplinary Research and Publications ISSN (Online): 2581-6187 233 Rony H., Dita Andansari, and Darius Syafary, “The Relationship Between Ethnicity & Age Factors and the Tendency of East Kalimantan People’s Preference Towards the Component of Handicraft Products,” International Journal of Multidisciplinary Research and Publications (IJMRAP), Volume 5, Issue 12, pp. 233-235, 2023. Teenagers' Preference for the Aesthetics and Accessories of a Bag Dita Andansari 1* , Darius Syafary 2 1,2 Product Design, Politeknik Negeri Samarinda, Samarinday, East Kalimantan, Indonesia-75131 Email address: ditaandansari@polnes.ac.id Abstract— In developing a product, the preferences of the user community must be considered carefully so that new products will always sell well in the market. The society of product users in a region can differ from one region to another in terms of whether or not the population is heterogeneous. This can also affect people's preferences when choosing a product. The conclusions of several studies that have been carried out show that a person's culture affects the level of preference/choice towards the product. The contribution of the handicraft industry to the national GDP was 15.7 percent. Tas women with distinctive materials made manually is one of the craft products that has the opportunity to be developed. Based on the background above, it is necessary to know the preferences of teenagers in choosing fashion products, namely bags. The purpose of this study is to find out what are the preferences of fashion products from teenagers. The method used in this study is the descriptive method. The results of this study were teenagers' preferences for accessories and aesthetics of bags using ethnic materials are 1) accessories: for bag handles is to use rings; The bag cover/opening is uncovered using a zipper lock; Most bag pockets do not have pockets. 2) Aesthetics: 1) For materials, most use a combination of fiber materials with other types of fibers such as ulap doyo with purun or like doyo fiber with jute fiber. Keywords— Teenagers, preferences, bags, accessories, aesthetics. I. INTRODUCTION In developing a product, the likes (preferences) of the user community must be considered carefully so that new products will always sell well in the market. According to Lee & DeLong (2018) in a study entitled Re-birthed fashion handbags as a collaborative design project, it can be concluded that the results of the remade design analysis show that the most common reason for not choosing a product on the market is a design that does not need attention because it is too common or no different from other similar items. In such cases, consumers can replace this basic design with a cheaper brand product. Thus, remade fashion bag designs are given unique design features and utility that consumers can recognize as associated with brand identity. (Re-birthed fashion handbags as a collaborative design project,Yoon Kyung Lee &; Marilyn DeLong, 04 June 2018). From this conclusion, it can be seen that product features / components are one of the important things in a design. The community of product users in a region can differ from one region to another in terms of heterogeneity or not the population. This can also affect people's preferences when choosing a product. According to Raid & Gopal (2014) in a study entitled Study of consumer buying behavior on Branded ethnic apparel, concluded that consumer buying behavior has something to do with age group, occupation (occupation) and has nothing to do with gender, family annual income, and region. According to Leng & Botelho (2010) in How does national culture impact on consumers decision-making style? a cross cultural study in Brazil, The United States an Japan, concluded that there are differences in decision-making styles according to the culture of consumers. In his research entitled The Relationship Between Local Factors Against Their Preference Tendency (Nofiawaty, 2010) concluded that there is a level of association as a native of Palembang with favorite colors, favorite motifs, favorite food flavors and favorite shopping places. The conclusion of several studies that have been done shows that a person's age group affects the level of preference / choice towards products and one aspect of the product is the favorite color. In Lestari's research (2020), it was concluded that 97.7% of respondents had more than one of the latest fashion collections and the rest stated that they did not have. According to Halim (2017), in generation Y's consumptive behavior for fashion products states that the fashion products that are commonly purchased are bags (38.7%), clothes (33.6%) and shoes (21.2%). According to Wardana (2017) in the Representation of Popular Culture in Consuming Branded Fashion Products states that popular culture represented by consumption carried out by students is that, when they use branded fashion products, in reality they do not only use the use value in them. In the study of Student Consumptive Behavior in buying Fashion Products from data, it is known that role and status factors, reference groups, and lifestyle factors are more dominant that influence student consumptive behavior in buying fashion products (Hasan, et al, 2021). According to Industry Minister Airlangga Hartarto at the opening of Indonesia Fashion Week (IFW) 2017 in Jakarta, Wednesday (February 1, 2017), that the fashion industry contributes greatly to the country's foreign exchange, national GDP and employment. Based on BPS data, the export value of fashion products in 2015 reached USD12.11 billion with the main markets of the United States, Europe and Japan. Furthermore, the contribution of the fashion industry to national GDP is 1.21 percent. Meanwhile, as a labor-intensive sector, the fashion industry is able to absorb a workforce of two million people or 14.7 percent of the total workforce in the industrial sector. The five non-oil and gas processing industry sectors that recorded the largest export value in 2019, namely the food and beverage industry which was able to penetrate up to US $ 27.28 billion. Then, the base metal industry amounted to US $ 17.37