International Journal of Textile Science 2020, 9(2): 28-34 DOI: 10.5923/j.textile.20200902.02 Attitude of Customers to Buy Face Masks Cloth in Bangladesh - An Observation toward Customers Psychology of Face Masks Fabric Md. Shazzat Hossain * , Md. Hasan Ali, Md. Abdus Samad Bangabandhu Textile Engineering College, Tangail, Bangladesh Abstract This research paper inquiries about different attribute for purchasing face mask of Bangladeshi customer’s during pandemic circumstance. Specially, it reveals adequate information on the customer’s decision-making behavior and criteria for choosing toward buying face mask cloth. For the sake of this survey a questionnaire was employed as the tool to gather raw data, where 600 consumers were willingly attended from different region of three popular districts in Bangladesh. After collecting all raw data from respondents, the data of questionnaires was coordinated by Excel program, consequently the data was analyzed and integrated statistically to identify the customers attribute for satisfaction to face masks cloth. This process also detects numerous challenges and suggesting a proper solution to the problems that the textile industry facing in current situation. This research paper illustrates adequate information about the customer’s psychology in purchasing face masks cloth during pandemic situation which is available in the Bangladeshi market to ensure public health. Keywords Face masks cloth, Face masks, Customer psychology, Purchasing behavior of customer’s, Customer’s buying intension, Customer’s satisfaction, Demand of customer, Attribute, Face mask attributes, Buying attitude, Buying behavior of customers 1. Introduction In this pandemic situation customers faces a numerous challenge that really need to addressed through constant persistency and targeted research. Poverty is constant companion of Bangladesh that surprisingly influenced customer’s behavior [1]. The retail market is totally dependent on additional sales because of targeted profit. Retailing is described in terms of excessive consumption in many consumer related literature and research. Literally buying behaviors Of Customer for face masks cloth or any other garments products rely on different aspects of people’s retention, perception, financial state and the Circumstance. Owing to the problem every vendor needs to realize what product and brands willing to buy customers to use them, and what effected on shopping of consumer [1]. Customers buying behavior has alternated energetically in the past few month. Consumers are focused on their money how they spend than ever before Rather than protection. They want products that satisfy their deepest emotional needs, and which is really affordable [2]. Customers are not complicated attitude but harder to define, [1]. Poverty is * Corresponding author: mdshazzathossain@yahoo.com (Md. Shazzat Hossain) Received: Dec. 18, 2020; Accepted: Dec. 30, 2020; Published: Jan. 6, 2021 Published online at http://journal.sapub.org/textile regulating not only where, how and when consumers shop, but is revamp their expectations of, and interactions with, all suppliers to governments and utilities. This upheaval Corona pandemic has come so fast that many companies are fighting to making affordable product and considered about protection to keep their business model in line. In spite of the temporary future, one thing is clear that every organization trying to ensure public health [3]. Face mask play a very far-reaching role in protecting corona virus from the aspect of the customer and marketer and it is a biggest opportunity to set the marketer’s clothing brand apart from race. [4]. A face masks is a textile product that is capable to protecting customers from corona virus. It also plays an important Role on customer’s satisfaction and provoked loyalty of customer, repurchases method and perception of the people about the specific company. Majority. Companies aware that the product they have envisioned is mainly finding application in our developing country and humanitarian sector and this is the way some company proceed. In spite of the high pricing, upper class customers concur to give higher price for purchasing face masks products [2]. However existing poverty consumers are rushing to buy affordable goods [5]. In these critical moments it is vital for companies and retailers to focus on humanity rather than price, which will be for the sake of the company's best interest in the future.