International Research Journal of Management, IT & Social Sciences Available online at https://sloap.org/journals/index.php/irjmis/ Vol. 10 No. 4, July 2023, pages: 288-294 ISSN: 2395-7492 https://doi.org/10.21744/irjmis.v10n4.2358 288 Marketing Strategy for Tourist Attractions to Increase Intention to Visits Pura Taman Ayun, Bali I Nyoman Meirejeki a I Dewa Gede Ari Pemayun b Gede Santanu c I Made Sura Ambara Jaya d I Nyoman Kanca e Article history: Abstract Submitted: 27 May 2023 Revised: 18 June 2023 Accepted: 09 July 2023 Tourist attraction Taman Ayun is a tourist place on the island of Bali which is located in the village of Taman Ayun, District Abiansemal, Badung, Bali Province. The tourist attraction Taman Ayun is present in the form of long tail macaques, Pala Forest, and Pura Bukit Sari as its appeal. The number of tourists who visited Travel Attractions Taman Ayun from time to time experienced an increase after falling dramatically in 2012, amounting to 54 637 people, but the increase in the number of tourists is still quite slow and when compared with the visit of the peak that occurred in 2009 amounted to 225 672 people is still very low. The research aims to the right marketing strategic to increase rapidly tourists to visit Taman Ayun Travel Attractions. The method used in this study is through questionnaires, observation, library research, documentation, and interviews with the manager. The data obtained were analyzed using descriptive analysis techniques were used to analyze the marketing mix and strategy using SWOT analysis as well as using a Likert scale to analyze the questionnaires that were distributed. The result of this study is a marketing strategy that can be done to increase the number of tourists visiting Taman Ayun tourist attraction is to create branding for Taman Ayun tourist attraction as a natural tourist attraction quality, maintain the cleanliness and beauty of nature, promotion via the internet and brochures to introduce tourist attraction Taman Ayun to be better known by tourists as well as image building tourist attraction Taman Ayun to fix the problems that led to the number of visits in 2019 and then dropped in the next year began to increase but slowed impressed not know are like before 2021. Keywords: increase intention; marketing strategy; number of visits; travel attractions; tourist attractions; International research journal of management, IT and social sciences © 2023. This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0/). Corresponding author: I Nyoman Meirejeki, Politeknik Negeri Bali, Indonesia. Email address: nyomanmeirejeki@pnb.ac.id a Politeknik Negeri Bali, Indonesia b Politeknik Negeri Bali, Indonesia c Politeknik Negeri Bali, Indonesia d Politeknik Negeri Bali, Indonesia e Politeknik Negeri Bali, Indonesia