Jurnal Pengabdian Masyarakat Formosa (JPMF)
Vol. 2, No. (3) 2023: 157 - 164
157
(
DOI : https://doi.org/10.55927/jpmf.v2i3.4796
ISSN-E: 2829-6486
https://journal.formosapublisher.org/index.php/jpmf
Monetization of Hairstyling and Hijab Skills Through Social
Media
Endang Hariningsih
1
*, Sarjita
2
, Edi Cahyono
3
Sekolah Tinggi Ilmu Bisnis Kumala Nusa
Corresponding Author: Endang Hariningsih, endang.hariningsih@stibsa.ac.id
A R T I C L E I N F O A B S T R A C T
Keywords: monetization,
hairdressing, hijab, social
media, community service
Received : 18 April
Revised : 18 May
Accepted: 20 June
©2023 Hariningsih, Sarjita, Cahyono
: This is an open-access article
distributed under the terms of the
Creative Commons Atribusi 4.0
Internasional.
This community service aims to explore the
monetization potential of hair and hijab skills
through social media in Tegal Blateran Klaten
District. Community engagement was
leveraged, involving hairdressing and hijab
training for Muslim women interested in
developing these skills as well as hairstyling for
women who are not wearing the hijab.
Participants learn the latest fashion trends while
respecting religious and cultural values. They
will be encouraged to utilize social media
platforms to monetize their skills by studying
marketing strategies and creating engaging
content. This approach allows participants to
promote their services, attract clients and
increase revenue. The mastery of these skills
also aims to increase the community's
knowledge and skills in hair styling and hijab,
opening up economic opportunities. Monetizing
these skills can create new jobs and increase
economic well-being in society.