© 2018, American Marketing Association Journal of Marketing PrePrint, Unedited All rights reserved. Cannot be reprinted without the express permission of the American Marketing Association. Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications Venkat Ramaswamy Kerimcan Ozcan  March 2, 2018 Forthcoming, Journal of Marketing Please do not quote or cite without permission  Venkat Ramaswamy (venkatr@umich.edu) is Professor, Ross School of Business, University of Michigan, Ann Arbor, MI 48109, USA. Kerimcan Ozcan (kerimcan.ozcan@gmail.com) is Assistant Professor of Marketing, Marywood University, School of Business and Global Innovation.