Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=wttm20 Journal of Travel & Tourism Marketing ISSN: 1054-8408 (Print) 1540-7306 (Online) Journal homepage: http://www.tandfonline.com/loi/wttm20 The application of Aristotle’s rhetorical theory to the sharing economy: an empirical study of Airbnb Sung-Byung Yang, Hanna Lee, Kyungmin Lee & Chulmo Koo To cite this article: Sung-Byung Yang, Hanna Lee, Kyungmin Lee & Chulmo Koo (2018): The application of Aristotle’s rhetorical theory to the sharing economy: an empirical study of Airbnb, Journal of Travel & Tourism Marketing, DOI: 10.1080/10548408.2018.1455622 To link to this article: https://doi.org/10.1080/10548408.2018.1455622 Published online: 18 May 2018. Submit your article to this journal View related articles View Crossmark data