TINDAK TUTUR DIREKTIF DOSEN DENGAN TENAGA ADMINISTRASI: ANCANGAN SOSIOPRAGMATIK BERPERSPEKTIF JENDER Conny Handayani A. Wahyudi Joko Santoso Diah Vitri Widayanti Universitas Negeri Semarang ABSTRACT Problems studied were how the realization of the election code TTD conducted by lecturers and administrative staff within the Faculty of Languages and Arts, State University of Semarang, both men and women against partners and why he said so? And ii) how the realization of politeness TTD conducted by lecturers and administrative staff in the Faculty of Languages and Arts, State University of Semarang, both men and women against partners and why he said so? Method of providing data used is the method of conversation with the basic technique of tapping techniques, and advanced techniques refer to techniques involved in the form of conversation, namely listening and participating in discussions and technical note. The methods of data analysis are a method of frontier, sub-method socio-pragmatic with descriptive-analytic-interpretive techniques. Method of presentation is informal methods and the implementation of such informal methods it is also the use of informal techniques. The results of this study is firstly, in general, the realization of the use of TTD code, either by the dean / assistant dean (male and female), head of the administrative faculty, head subsections, lecturer (male and female), as well as administration staff (male and female) be a code (language) Indonesia, either formal or not formal, and a small portion of mixed code (Indonesian, French, English, Java, and also a non-standard sentence structure.) Secondly, the TTD is one direction, namely from superiors to subordinates, from the senior to junior, from the old to the young. Thirdly, speaking in terms of politeness, dean / assistant dean of men in the rule tends to use direct speech acts, politeness marked either please or not. This case also occurs in administrative staffs officials. In contrast, assistant dean of women tends to use indirect speech acts. Fourthly, both heads and lecturers subsections women tend to use double TTD expressed directly or indirectly. It thus does not occur in male professors who are more likely had a direct TTD. TTD is a direct manifestation of the violation of the principle of politeness, wisdom sub-maxim, whereas indirect TTD is a manifestation of adherence to the principles of politeness, wisdom sub-maxim. Keywords: directive speech acts, actual use of code, politeness PENDAHULUAN Bahasa hidup di dalam masyarakat tutur dan dipakai oleh para pemiliknya untuk menjalin kerja sama dalam kehidupan sehari-hari. Kelangsungan hidup sebuah bahasa sangat dipengaruhi oleh dinamika yang terjadi atau yang dialami oleh para paserta tutur di dalam masyarakat tutur yang bersangkutan sehingga nilai-nilai sosial budaya yang hidup dan berkembang di dalam masyarakat tutur tersebut akan ikut menentukan realisasi bentuk-bentuk bahasa itu sendiri. Berkaitan dengan hal itu, menurut Austin (1965), berbahasa itu tidak hanya berkata-kata saja (saying some thing) melainkan juga melakukan sesuatu yang lain (doing some thing), yang menyampaikan maksud-maksud tertentu, misalnya menyuruh atau meminta orang lain melakukan sesuatu yang diminta oleh penutur terhadap mitra tuturnya. Tindak tutur semacam itu disebut dengan tindak tutur direktif. Tindak tutur merupakan analisis pragmatik, yaitu cabang ilmu bahasa yang mengkaji bahasa