European Journal of Molecular & Clinical Medicine ISSN 2515-8260 Volume 07, Issue 03, 2020 164 Benefits And Challenges: For Marketing Strategies On-Line Maryam I.Y. Suleiman 1 , Dr. Norhilmi Bin Muhammad 2 , Ibrahim Suleiman Yahaya 3 , Dr. Magaji Abubakar Adamu 4 , Amina Usman Sabo 5 1,2,5 Faculty of management Sultan Zainal Abidin Malaysia 3 Universiti Teknology Malaysia 4 Faculty of management Federal university email: maryammaiha414@gmail.com Abstract: Online marketing, also known as internet marketing, uses interactive, virtual spaces to advertise and sell goods and services. Additionally, modern internet-based, synchronous networking technologies have contributed to the transformation of major economic industries such as marketing. Being cost-effective, fast and enjoying an incredible global scope, internet marketing has yielded tremendous gains for various businesses. This impactful, new approach, however, also includes its particular difficulties, e.g. lack of face-to - face contact, privacy , and security, etc. that should be considered as part of this. The present study focuses on the impacts on marketing practice of internet- fostered digital spaces and also shows the analysis of various marketing strategies that a company can use to achieve its target. The paper starts with the definition of online marketing and the examination of historical context to use online marketing; various online marketing strategies, online marketing strategy, various claims by different authors, which will shed some light on The next focal point is the marketing possibilities which prevent the implementation of this new virtual space. The research continues with issues that arose from virtual space deployment in the marketing area, such as security and privacy issues, lack of confidence etc. We suggest the conclusions by considering the answers to the problems that lie ahead. Keywords: Online marketing, Online marketing strategy, offline marketing, Internet, challenges and opportunities. 1. INTRODUCTION Is currently a famous point of information which is what people call "marketing" has gone through major changes in subsequent years (Alvermann & Sanders, 2019), that the Internet has played a key role in this revolution. The Internet can be define to the virtual network which connects various computers from all over the world. (Tambajong, Lapian, & Tumewu, 2019).It consists of network server communications and wide-ranging interaction joined between them, used to store and distribute vast amounts of Internet information. "(Chaffey, Ellis-Chadwick, Mayer, & Johnston, 2009). Recent studies have investigated how the advent of the Internet has reshaped the structure and efficiency of various industries Marketing implementation online have done a lot of changes in the rules and many advertisers have no choice than to follow them (Scott, 2009). Since, marketing is just one of the everyday fields that the Internet-based technological advances have significantly revolutionized according to (Raja, 2020). Holloway maintain the information, interaction via