Citation: Trichopoulos, G.; Konstantakis, M.; Caridakis, G.; Katifori, A.; Koukouli, M. Crafting a Museum Guide Using ChatGPT4. Big Data Cogn. Comput. 2023, 7, 148. https://doi.org/10.3390/ bdcc7030148 Academic Editors: Giuseppe Maria Luigi Sarnè and Moulay A. Akhloufi3 Received: 20 June 2023 Revised: 12 August 2023 Accepted: 31 August 2023 Published: 4 September 2023 Copyright: © 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https:// creativecommons.org/licenses/by/ 4.0/). big data and cognitive computing Article Crafting a Museum Guide Using ChatGPT4 Georgios Trichopoulos 1, * , Markos Konstantakis 1 , George Caridakis 1 , Akrivi Katifori 2 and Myrto Koukouli 2 1 Department of Cultural Technology and Communication, University of the Aegean, 81132 Mytilene, Greece; mkonstadakis@aegean.gr (M.K.); gcari@aegean.gr (G.C.) 2 Department of Informatics and Telecommunications, National and Kapodistrian University of Athens, 15771 Athens, Greece; vivi@di.uoa.gr (A.K.); mkoukouli@di.uoa.gr (M.K.) * Correspondence: gtricho@aegean.gr Abstract: This paper introduces a groundbreaking approach to enriching the museum experience using ChatGPT4, a state-of-the-art language model by OpenAI. By developing a museum guide pow- ered by ChatGPT4, we aimed to address the challenges visitors face in navigating vast collections of artifacts and interpreting their significance. Leveraging the model’s natural-language-understanding and -generation capabilities, our guide offers personalized, informative, and engaging experiences. However, caution must be exercised as the generated information may lack scientific integrity and ac- curacy. To mitigate this, we propose incorporating human oversight and validation mechanisms. The subsequent sections present our own case study, detailing the design, architecture, and experimental evaluation of the museum guide system, highlighting its practical implementation and insights into the benefits and limitations of employing ChatGPT4 in the cultural heritage context. Keywords: museum; cultural heritage; digital storytelling; ChatGPT4; artificial intelligence 1. Introduction The rapid advancements in artificial intelligence (AI) have opened exciting possibilities across various domains, and the field of cultural heritage is no exception. Computational methods are used in digital storytelling, which is seamed to any kind of museum visit [1]. Museums are developing chatbots to assist their visitors and to provide an enhanced visit- ing experience [2]. In this paper, we present a groundbreaking approach to enhancing the museum experience using ChatGPT4, a state-of-the-art language model. Museums have long served as repositories of human knowledge and cultural heritage, providing visitors with a unique opportunity to explore history, art, and science [3,4]. However, navigating through vast collections of artifacts and interpreting their significance can be a challenging task, especially for visitors with limited background knowledge [5,6]. Our research aims to bridge this gap by developing a museum guide powered by ChatGPT4, which leverages the model’s natural-language-understanding and -generation capabilities to offer personalized, informative, and engaging experiences for museum visitors. ChatGPT4, the latest iteration of OpenAI’s renowned language model, represents a significant leap forward in AI-driven natural language processing. Building upon the successes of its predecessors, ChatGPT4 boasts enhanced contextual understanding, improved coherence, and a broader knowledge base [7,8]. Leveraging these advancements, our proposed museum guide seeks to revolu- tionize the way visitors interact with museum exhibits, providing them with a dynamic and immersive journey through history and culture. By tapping into ChatGPT4’s vast corpus of information and its ability to generate human-like responses, our guide aims to offer tailored recommendations, detailed explanations, and captivating narratives, ultimately enriching the visitor’s understanding and appreciation of the displayed artifacts. Through this novel integration of AI technology, we envision a future where museum visits become more accessible, engaging, and intellectually rewarding for visitors of all backgrounds and Big Data Cogn. Comput. 2023, 7, 148. https://doi.org/10.3390/bdcc7030148 https://www.mdpi.com/journal/bdcc