191 CHAPTER 9 Public Relations and Identity Management Under Authoritarian Leadership: Experiences of Makerere University Managers (1971–1979) Barbra Natifu and Lazarus Nabaho Higher education (HE) governance—or steering—models have been changing over time, with the dominant historical models being State- controlled, Humboldtian, and Anglo-American market-oriented models (Dobbins & Leisyte, 2014; Nabaho et al., 2020). Academic freedom and the pursuit of knowledge were the espoused values of the Humboldtian We have no known confict of interest to disclose. B. Natifu (*) Africa One Health University Network, Kampala, Uganda L. Nabaho Department of Government Studies, Uganda Management Institute, Kampala, Uganda e-mail: lnabaho@umi.ac.ug © The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 A. A. Anani-Bossman et al. (eds.), Public Relations Management in Africa Volume 2, https://doi.org/10.1007/978-3-031-32751-3_9