Technology Evolution: Is It Survival of the Fittest?
Anthony Zietman, Michael Goitein, and Joel E. Tepper
From the Massachusetts General
Hospital; Harvard Medical School,
Boston, MA; and the University of
North Carolina/Lineberger Comprehen-
sive Cancer Center, University of North
Carolina School of Medicine, Chapel
Hill, NC.
Submitted March 25, 2010; accepted
June 25, 2010; published online ahead
of print at www.jco.org on August 9,
2010.
Authors’ disclosures of potential con-
flicts of interest and author contribu-
tions are found at the end of this
article.
Corresponding author: Joel E. Tepper,
MD, Department of Radiation Oncol-
ogy, CB #7512, 101 Manning Dr,
University of North Carolina School of
Medicine, Chapel Hill, NC 27599-7512;
e-mail: tepper@med.unc.edu.
© 2010 by American Society of Clinical
Oncology
0732-183X/10/2827-4275/$20.00
DOI: 10.1200/JCO.2010.29.4645
A B S T R A C T
New technologies are constantly being developed and introduced into medical practice. Their
potential or actual use raises questions of efficacy and cost. All too often financial considerations
of profit primarily determine whether a technology will be adopted. In an era in which the need to
control costs has become clear, this situation is undesirable. The assessment of efficacy can,
however, be very difficult, and the control of financial aspects is likewise problematic. In this
article, we address these problems and suggest potential solutions, using proton radiotherapy as
an example that may be relevant to the development of other medical devices.
J Clin Oncol 28:4275-4279. © 2010 by American Society of Clinical Oncology
TECHNOLOGY EVOLUTION
The term technology transfer is frequently em-
ployed in the context of the adoption of new tech-
nology, and this use is appropriate when the
technology involves novel and untried aspects—
as, for example, when magnetic resonance imag-
ing was introduced. There is, however, another
scenario that is much more common: a steady
incremental development and improvement of
existing, already transferred, technology. In radio-
therapy, for example, there has been an evolution
in treatment machines from orthovoltage x-rays
to Cobalt-60 gamma-rays to linear accelerator-
generated x-rays of increasingly higher energy. Such
changes are generally efforts to improve efficacy
and/or usability. We term this scenario technology
evolution. In technology evolution, both the ex-
pected changes in efficacy and the cost increases of
each change may be modest, even if the net effect is
substantial. Incremental evolutionary advances in
technology tend to be made frequently, making ob-
jective evaluation of cost-benefit extremely difficult.
It is therefore unrealistic to imagine that such ad-
vances can all be tested in formal clinical trials.
DIFFERENCES BETWEEN NEW DRUGS AND A
NEW OR EVOLVING TECHNOLOGY
In the United States, medical devices are regulated
differently from drugs. Each drug is a distinct bio-
logic entity and is required to demonstrate medical
efficacy with acceptably few adverse effects, while
devices only have to do what they are supposed to
do, and do it safely. Devices, particularly when they
result from technological evolution, tend to provide
a superior tool rather than new biology. Even in the
application of basic biologic sciences to medicine,
technology is refining the wave of the future. For
example, the development of genomics, proteomics,
and metabolomics are advances primarily of tech-
nology and will depend on medical devices for their
proper implementation.
PROTON THERAPY
Proton therapy represents a useful example of tech-
nological evolution. It is an evolution in the sense
that protons are very similar to well-established
x-rays in that they deliver ionizing radiation with
well-understood biologic effects, but they do so with
an improved distribution of dose. In contrast, be-
cause of the size of the investment required to estab-
lish a large proton therapy center with three to four
treatment rooms— currently on the order of up to
$150 million—the use of protons represents an illus-
trative extreme.
The advantage of accelerated protons comes
from the fact that they have a finite range in material,
depositing essentially no dose beyond their end of
range, and exhibit a sharp increase in dose near the
end of range (the Bragg peak).
1
Consequently, an
appropriately tailored proton beam completely
spares the uninvolved normal tissues distal to the
target, and generally deposits a lesser dose than that
delivered to the target proximal to it. This is in
contrast to conventional x-rays in radiation ther-
apy that deliver substantial dose to normal tissues
distal to the target. In terms of the relative cost of
a single-treatment fraction, a published study
3
estimated that proton therapy was at present more
JOURNAL OF CLINICAL ONCOLOGY
S P E C I A L A R T I C L E
VOLUME 28 NUMBER 27 SEPTEMBER 20 2010
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