PROTOTYPES OF BUSINESS MODELS FOR IMPROVED INTERMODAL TRANSPORT OF PASSENGERS Vasco Reis, Rosário Macário {vascoreis, rosariomacario} @ist.utl.pt Instituto Superior Técnico, Technical University of Lisbon ABSTRACT The research focused on the development and analysis of new mobility schemes and related organisational patterns at the interface and interconnection between long distance transport networks and local/regional transport networks of all modes. The aim was the development of prototypes of suitable business models for intermodal or interconnecting services that will contribute to build sustainable mobility solutions. A business model is the method of doing business by which a company can sustain itself. The business model spells-out how a company makes money by specifying where it is positioned in the value chain. Prototypes of business models are examples that represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies. The framework proposed by Alexander Osterwalder was used for the development of the prototypes of business models. The research was based on seven case studies, each one focused on a specific intermodal transport chain. In what concerns the transfer node, two were on airports (Faro, Portugal, Frankfurt-Hahn, Germany), two on maritime ports (Patras, Greece, Kalamata, Greece), three in bus terminals (Madrid, Spain, Lyon, France, Zaragoza, Spain). Two prototypes of business models are presented. Each prototype is meant to overcome a specific type of barriers, depending on their location, namely: on the links or on the node. The research presented in this paper was developed in the European Commission co-funded research project HERMES.