Jurnal Komunikasi: Malaysian Journal of Communication Jilid 36(2) 2020: 106-123 E-ISSN: 2289-1528 https://doi.org/10.17576/JKMJC-2020-3602-07 Internet Memes with Feminist Content as a Communication Media of Philosophical Meaning through Building a Deep Understandings on Women’s Positions IVA ARIANI FADHILA RACHMADANI Gadjah Mada University, Indonesia ABSTRACT This research departs from interest and curiosity about women's issues and positions as represented in internet memes. The purpose of this research is to uncover the hidden philosophical meaning behind internet memes with feminist themes, chosen using a purposive sampling technique. This research thus provides a feminist internet meme analysis using the theoretical framework of critical discourse Sara Mills. This qualitative research is divided into four sections, after opening with an overview of internet memes, their philosophical background, and Sara Mills critical discourse to looking at the issue of women's positions. The first section discusses internet memes with a Western cultural background; the second section the analysis of internet memes with an Eastern cultural background; and the third section argues the analysis of internet memes with a background in Islamic culture. The fourth section will provide a philosophical reflection on feminist as reflected in internet memes from Western, Eastern and Islamic cultures as viewed from critical discourse Sara Mills. The research seeks the philosophical meaning of internet memes with feminist themes by using a Sara Mills critical discourse framework. This approach will offer a deep understanding of women’s positions within their cultural backgrounds, as depicted through internet memes to communicate the philosophical meaning of feminist issues. Keywords: Internet memes, critical discourse, philosophical meaning, women position. INTRODUCTION Women are special human beings with the gift of beauty. Over the ages, women have always experienced changes in how they dress, how they think, how they gain knowledge, and how they express their voices. The privilege of women today is seen, for example, in the diverse memes with women's themes shared on social media. A variety of memes use female portraits, showing the attractive side of women themselves. Women in memes come with different 'faces', each with varying degrees of beauty and uniqueness, but can also appear with a 'face' of grief over the discrimination and oppression of patriarchal culture. Women’s positions as second-class members of their families, as well as the stereotypes attached to women by patriarchal culture, are forms women oppression that is often the topic of internet memes in contemporary society. This article provides a philosophical study of feminist that refers to the object of women's studies. The research focuses on the feminist content of memes that exist in social media, using Sara Mills critical discourse as a theoretical framework. The purpose of this research is to find a hidden philosophical meaning behind internet memes about women’s positions and seeking a feminist message to communicate to the audiences. Mass media is an inherent part of the public external sector. The feminist of these variants agrees that they are entitled to be treated equally by and in the media. The rights demand also includes equal opportunities for each gender to manage, other than of course