Current Psychology
https://doi.org/10.1007/s12144-023-05091-1
Introduction
Organizations are progressively acknowledging the sig-
nifcance of human behavior and social responsibility in
achieving their strategic goals. Recent literature on envi-
ronmental responsiveness and social responsibility high-
lights the desire of companies to seize opportunities for a
competitive advantage (Eiadat & Fernández Castro, 2018).
Corporate Responsibility (CR) aims to meet the stakehold-
ers’ expectations fulflling the triple bottom line encompass-
ing social, economic and environmental responsibilities.
Understanding of micro-foundations of CR, which involve
its efects and experiences on individuals (John et al., 2022),
can give a strategic advantage to organizations. Scholars in
this feld focus on individuals’ perceptions and draw insights
into organizational behavior (Gond et al., 2017). Perceived
CR’s micro-foundation, which refers to stakeholders’
Yanni Zhang
yannizhangeliz@outlook.com
1
Lahore Business School, University of Lahore, Lahore,
Pakistan
2
Hailey College of Commerce, University of Punjab, Lahore,
Pakistan
3
National University of Modern Languages, Islamabad,
Pakistan
4
College of Business Administration, Capital University of
Economics and Business, Beijing, China
5
School of Foreign Languages, Shanghai Lixin University of
Accounting and Finance, Shanghai, China
6
School of Business and Law, Buckinghamshire New
University, High Wycombe, England
7
SZABIST University, Larkana, Pakistan
Abstract
Employment in responsible organizations is psychologically more valuable to a large segment of employees that desire to
create a signifcant social impact and environmental protection through work. This paper investigates the potential social
and environmental responsibility to reduce employee turnover, considering the growing importance employees place on
creating this responsibility at the corporate level. Drawing upon the conservation of resources (COR) theory, this study
examines the development of attachment orientation as a psychological resource and its infuence on turnover intention
and organizational deviance. With 3 surveys, we collected time-lagged multisource data from middle managers and their
colleagues working in the Pakistan-based oil and gas development company. A total of 243 responses were collected,
resulting in an 81% response rate. Structural equation modeling (SEM) was employed for data analysis. Data analysis
helped us to fnd that by being deviant, employees cannot gain more social support resources at the workplace, and that
can also deplete their identifcation. The results demonstrate that employees who prioritize environmental concerns exhibit
reduced turnover intentions and deviant behavior when their organization engages in environmental actions as compared
to social actions. These fndings highlight the signifcant bifactor role of corporate environmental and social responsibility
in nurturing organizational resource caravans of pride and identifcation as valuable psychological resources, contributing
to the retention of talent and employees. Implications of this study for theory and practice are discussed, emphasizing
the importance of integrating corporate social and environmental responsibility initiatives to reduce turnover and foster
positive organizational outcomes.
Keywords Human behavior · Corporate responsibility · Psychological resources · Turnover intention · Organizational
deviance
Accepted: 4 August 2023
© The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2023
Corporate environmental and social responsibility: a perspective of
human behavior and psychological orientation
Albert John
1
· Faisal Qadeer
2
· Qamar Farooq
3
· Gulnaz Shahzadi
4
· Yanni Zhang
5
· Ayoub Zouria
6
· Waseem Ahmed
7
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