Tourist Destination Innovation: The Role of Constructed and Deconstructed Environments A S Sochipem Zimik Research Scholar, Department of Business Administration, Assam University, Silchar Prof. Arup Barman Corresponding Author, Departmentof Business Administration Assam University, Silchar-788011 Abstract: The tourist attraction has become one of the most important ascents for the industries to thrive. In this aspect, the tourist destination attempts to adapt to the psychology and dynamism of the tourist. The study's goal is to investigate the tangible and intangible aspects of the destination environment as a point of departure for enticing tourists to the constructed environment. The research investigates several tourist locations and implores policymakers and constructors to collaborate and reconsider their perceptions from the perspective of tourists. The research discusses several construction attributes that are involved in attracting tourists. The study also advises that the devastation caused by natural disasters be viewed as an opportunity to rethink and redesign the old and outdated structure as a requirement for a deconstructed environment. With creativity and cooperation from various stakeholders, an ordinary location may be transformed into a tourist attraction. The research examined several tourist destinations and analyzed the distinctiveness of the location to determine why tourists would choose it. Keywords: Innovation, Constructed Environment, and Deconstructed Environment 1. Introduction The significance of destination image has emerged as one of the most important concepts for attracting travellers(Abdellatif et al., 2015; Camprubíet al., 2013; Alcocer &Ruiz, 2020; Alrawadiehet al., 2019). The notion of tourist satisfaction and destination image is firmly validated(Çoban, 2012; Al-Kwifi, 2015; Herle, 2018) as a technique for attracting tourists, and it also implies the necessity for the construction(Simarmataet al., 2016; Doganer, 2015; Xiong, 2012; Matoset al., 2015)or, if feasible, deconstruction of the destination environment(Govers and Frank, 2014; Hammer, 1990; Ismantoet al., 2019; Wang and Xiao, 2020; Mai1et al., 2019; Beirman, 2002; Minet al., 2020).It has come to light that many studies were conducted to enhance the operation of tourist activities rather than researching attraction qualities as a critical role in promoting visitor pleasure, which results in brand loyalty(Vengesayiet al., 2009). It has become streamlined for attracting more tourists, as the tangible aspect is dependent on the policymakers, local community, and the environment Mukt Shabd Journal Volume XII, Issue IX, SEPTEMBER/2023 ISSN NO : 2347-3150 Page No : 807