International Journal of Research and Review Vol. 9; Issue: 9; September 2022 Website: www.ijrrjournal.com Research Paper E-ISSN: 2349-9788; P-ISSN: 2454-2237 International Journal of Research and Review (ijrrjournal.com) 239 Vol. 9; Issue: 9; September 2022 The Influence of Location, Collection Image and Employment Opportunities on Student Interest in Agro Technology Faculty Universitas Prima Indonesia Riza Juli Arfah 1 , Salman Faris 2 , Efendy Pakpahan 3 1,2,3 Program Studi Magister Manajemen Fakultas Ekonomi, Universitas Prima Indonesia, Medan, Indonesia Corresponding Author: Riza Juli Arfah DOI: https://doi.org/10.52403/ijrr.20220926 ABSTRACT The purpose of this study was to determine and analyze the influence of location, university image and job opportunities on student interest in studying at the Faculty of Agro Technology, University of Prima Indonesia. The total population in this study, students of the Faculty of Agro Technology, University of Prima Indonesia amounted to 89 students. While the sample in this study was saturated, namely 89 people. The sources of data in this study are primary data and secondary data. Data sources are anything that can provide information about data. Based on the source, the data is divided into two, namely primary data and secondary data. The results in this study are the location partially has a significant effect on student interest by -2.15%. Based on research conducted on students of the Faculty of Agro Technology, it can be concluded that the image of the university partially has a significant effect on student interest by 59.7%. Based on research conducted on students of the Faculty of Agro Technology, it can be concluded that job opportunities partially have a significant effect on student interest by 19.8%. Keywords: Location Influence. Image of Higher Education, Job Opportunities, Student Interest of Faculty of Agro Technology UNPRI INTRODUCTION Education is an effort made by humans to develop their abilities through the learning process. Education can be taken through formal, non-formal and informal channels. Formal channels ranging from elementary, upper secondary to higher education levels, higher education can provide broad insight for many high school and vocational high school graduates. In addition, the absorption capacity, which is suspected by many parties, is caused by the limited places in favorite state universities compared to those who are interested, many prospective students who are not accommodated in State Universities (PTN) encourage Private Universities (PTS) to compete to promote their institutions to attract prospective students. Extensive opportunities for Private Universities supported by quite complete infrastructure facilities, abundant educational personnel and a clear market are increasingly accelerating the growth of educational institutions. The college that will be chosen by students to continue their undergraduate studies is one of the considerations for the image of the college whether the image of the college is qualified and accredited or not. Because the quality and accreditation of a college is very important, especially when the student has graduated and is looking for a job. One of The company's criteria when recruiting new employees also look at which university and the image of the university has met the