Int. J. Management and Enterprise Development, Vol. 16, No. 4, 2017 365 Copyright © 2017 Inderscience Enterprises Ltd. Analysing the online wine tourism strategies of American and Italian wineries Roblyn Simeon* and Lutfus Sayeed Departments of International Business and Information Systems, San Francisco State University, 1600 Holloway Avenue, San Francisco, CA 94132, USA Email: rsimeon@sfsu.edu Email: lsayeed@sfsu.edu *Corresponding author Alberto Onetti and Marco Talaia Department of Economics, University of Insubria, Via Monte Generoso 71, Varese 21100, Italy Email: alberto.onetti@uninsubria.it Email: marco.talaia@gmail.com Abstract: As competition intensifies in the global wine market, online wine tourism has become a crucial marketing dimension for wineries and wine regions around the world. This paper presents and extends the proven attracting, informing, positioning and delivering framework for examining the strategic orientation of winery websites. Two nations that are at the forefront of the competition between old world and new world wines are the USA and Italy. Qualitative and quantitative analyses showed that American wineries were generally better at projecting a wide-range virtual branding characteristics. Italian wineries were better at the attracting dimension, and they focused mainly on local characteristics. Keywords: AIPD; California and Italian wineries; online wine tourism; virtual branding; wine marketing strategies. Reference to this paper should be made as follows: Simeon, R., Sayeed, L., Onetti, A. and Talaia, M. (2017) ‘Analysing the online wine tourism strategies of American and Italian wineries’, Int. J. Management and Enterprise Development, Vol. 16, No. 4, pp.365–384. Biographical notes: Roblyn Simeon received his PhD degreee from U.C. Berkeley, Haas School of Business. He is a professor of International Business at San Francisco State University. Before beginning his academic career, He worked for several years on Wall Street and in Tokyo as a Financial and Securities Analyst. He has also been a Visiting Researcher and Instructor at Kansai University, Japan; Waseda University, Japan; and The University of Nice (IAE), France. He has published research covering topics such as online wine marketing, website evaluation strategies attracting, informing, positioning and delivering (AIPD), expatriate cross-cultural adjustment, popular culture branding, corporate governance and firm performance, international career