Conclusions: Polish pharmacists seem not to recognize their accountability and do not collaborate with GPs to improve patient care, and therefore do not contribute to pharmacotherapy process. Further research is needed to explain the phenomenon. Do positive attitudes to pharmacists mean that pharmacies are the first port of call for minor illnesses? J.A. Green, M. Anwar, P. Norris, School of Pharmacy, University of Otago, Dunedin, New Zealand The traditional role of community pharmacists as dis- pensers has been broadened to include areas such as giving advice on minor ailments and involvement in health promotion. Community pharmacists can be the first port of call for advice on minor illnesses. However, many people still continue to seek advice directly from their family doctor/physician. This study investigated people’s attitudes towards pharmacists, explored predictors of positive atti- tudes to pharmacists, and to determine how often people consult pharmacists for minor illness. Methods: During 2012, a random telephone sample of 152 people from Dunedin, New Zealand were surveyed on their attitudes towards pharmacists, along with a range of demographic data, personality traits and beliefs. The participants were then prospectively sur- veyed daily for a period of 30 days to report their experience of symptoms and ill health and whether they consulted any health care professional for their symp- toms. Ethical approval was received. Results: People generally reported positive attitudes to- wards pharmacists with a mean score of 4.0 (on a 1 to 5 scale). Young age, higher levels of orientation to the future and a positive attitude towards other orthodox health professionals were found to be the predictors of positive attitudes towards pharmacists. Despite the positive attitude, and 812 symptom episodes, there were only 20 instances where respondents considered seeking help from pharma- cists and only 9 episodes resulted in actual consultation. For comparison, the figures for considering and actual consul- tation with a doctor were 55 and 21 respectively. Conclusions: The findings suggest that people despite having positive attitude towards pharmacists do not see them often for minor illnesses and doctors are still the preferred choice. There is a need to develop strategies to increase patients’ awareness of the qualifications and training of pharmacists and their role in the manage- ment of minor illness. Empowering Community on Antibiotic Resistant Issues: Experience From University – Civil Society Organization Partnership in Malaysia M.A. Hassali, F. Saleem, S. Jaki, N.A. Shah, School of Pharmaceutical Sciences, Universiti Sains Malaysia, Penang, Malaysia Empowering Community on Antibiotic Resistant Issues: Experience From University – Civil Society Organiza- tion Partnership in Malaysia Unique ID: 02191605 Objectives: To assess the knowledge of community towards issues related to antibiotic resistance (ABR). Methods: A community based case study approach was adopted. Participants were all the community leaders who came from 34 local settlements in the state of Penang Malaysia. Participants were given information related to ABR issue via didactic lecture and open discussion by the study authors. A pre and post assessment of the participants knowledge towards issues related to ABR were assessed using a prevalidated questionnaire. Results: A total of 29 community leaders were involved in the programme. 23 (79.3%) of them participated in the pre assessment while only 12 (41.4%) of them that participated in the post assessment. Post assessment shown that 61.5% of participant disagreed antibiotics able to treat viral infections compare to pre assessment in which 91.3% of them believe oppositely. 34.8% of participants will stop taking antibiotics when their symptoms are gone. But, the percentage decrease (15.4%) after the programme. The percentage of partic- ipants expecting antibiotics to be prescribe by the doctor if they fall sick also decrease after the programme, from 47.8% to 30.8%. Conclusions: A novel programme is needed in order to enhance community knowledge towards the issues related to ABR. Important message regarding this issues can be relayed directly to community and thereby shift their old perception and knowledge towards the new view on rational use of medicines. Thus, educating the community should start from the grassroot level by approching directly to the individuals in the community, especially the leaders as they we respected by the society and can play an important role towards the succeed of the goal. Encounters with immigrant customers: perspectives of Danish community pharmacy staff on challenges and solutions L.S. Nørgaard, J.M. Traulsen, A. Mygind, S. Espersen, Copenhagen University, Faculty of Health and Medical Sciences, Department of Pharmacy, Section for Social and Clinical Pharmacy, Copenhagen, Denmark To explore the challenges that Danish community pharmacy staff encounter when serving non-Western immigrant customers. Special attention was paid to similarities and differences between the perceptions of pharmacists and pharmacy assistants. Methods: A questionnaire was distributed to one phar- macist and one pharmacy assistant employed at each of the 55 community pharmacies located in the five local councils in Denmark with the highest number of immigrant inhabitants. e20 Abstracts / Research in Social and Administrative Pharmacy 10 (2014) e1–e64