Journal of Management Information and Decision Sciences Volume 24, Special Issue 1, 2021 1 1532-5806-24-S1-124 Citation Information: Tansomros, N. (2021). Influences of social media marketing on promoting the cultural tourism: A case study of Thailand. Journal of Management Information and Decision Sciences, 24(S1), 1-10. INFLUENCES OF SOCIAL MEDIA MARKETING ON PROMOTING THE CULTURAL TOURISM: A CASE STUDY OF THAILAND Natthakitt Tansomros, Rajamangala University of Technology Tawan-Ok ABSTRACT The study intended to determine the influence of social media in promoting cultural tourism in the fourth region in Thailand. The sample group is specific to the target community in four areas: North, Northeastern, East and South of Thailand. Group discussions (online conference) with key informants and stakeholders with thirty key contributors. The results showed that the Thai cultural tourism resources and others of all four regions have some similarities. Still, differences depend on the historical background, such as the arts and culture and the northeast (Surin) architecture that influences the arts and culture from the ancient Khmer, which can also be evident from the carcasses, language, and culture lifestyle. The study of social media market development strategies for cultural tourism found that it is essential to take advantage of social media as destination advertisements, online marketing, developing skills and knowledge and offline advertising tool "DODO strategies." Marketing model through online social media of cultural tourism in Thailand, all four regions must be used design and develop the applications and websites. In the development of applications and websites, must consider the use of applications functional, design, usage and safety. Keywords: Social Media, Marketing, Promoting, Cultural Tourism INTRODUCTION Cultural tourism potential consists of 3 aspects: 1) The tourism potential is unique in wisdom lifestyles, such as the languages and clothing, the well-being of local people, performances, and local activities. 2)Tourism support potential on the tourist attractions are developing basic facilities and 3) Management of conservation management, tourist attractions, tourism restoration and environment improvement (Sukanyasirikul, 2012; Khlaikaew, 2015). Thai culture has many performing arts such as Thai dance dramas and variety show sports with different theatrical arts are common in Bangkok, Phuket, Chiang Mai and Pattaya. In Thailand, food and culture tourism is highly successful in most regions. Northern Thailand, especially Chiang Mai, is one of the most popular tourist destinations Northern Thai food is known worldwide (Prapasawasdi, Wuttisittikulkij, Borompichaichartkul, Changkaew & Saadi, 2018). Cultural tourism is linked to the science of design, experience in many areas. Therefore, there is a high possibility of using this type of design process to help strengthen cultural tourism to create suitable communication for the era, including communicating with local stories effectively by focusing on the design process and community participation to reduce the impact of the tourism industry. Today's travel industry has seen an increase in the use of social media and the development of new technologies worldwide like Facebook, YouTube, WhatsApp, and others. Consumers are involved with social networking sites for intelligent research on their travel and share the private experience of the hotel, restaurants, or airline. In addition, changing the face of the business will have to keep up with the day-to-day advancements in