© The Author(s). 2022 Open Access This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. A BSTRAC T Poultry Producer Company is collectivizing the smallholder poultry farmers and helps them to perform poultry farming scientifcally and efciently. The present study was conducted on women poultry farmers of Madhya Pradesh to study the impact of poultry producer company on the adoption of improved technologies of poultry farming amongst smallholder farmers. Ex-post facto research design was used in the study. Multistage sampling was done for the selection of respondents and a total of 140 members and 140 non-member women farmers were selected randomly for data collection. After the application of propensity score matching, 96 members and 96 non-members were found suitable for data analysis and interpretation of results. It was found that the majority of the members had high level of adoption of improved poultry technologies while majority of non-members had medium level of adoption of poultry technologies. The adoption quotient for member and non-member farmers was 83.75 and 37.92%, respectively. There was a signifcant diference in the overall adoption rate of members compared to non-members at 0.1% signifcance. Keywords:Adoption, Improved Poultry technologies, Poultry Producer company, Women Poultry farmer. Ind J Vet Sci and Biotech (2022): 10.48165/ijvsbt.18.4.12 Adoption of Improved Poultry Technologies amongst Members of Poultry Producer Company and Non-member Women Farmers of Madhya Pradesh, India Raj K. Patel 1, Mahesh Chander 2 *, Med R. Verma 3 , Demian C. Johnson 2 I NTRODUCTION P oultry farming has opened ways of rural industrialization of agriculture allied sector because of its potential to grow at compounded rate (GoI, 2017). It has created huge competition and attracted big corporate people in this rapidly growing entity. Due to increased competition, there is pressure to create a surplus at minimum margin and reduce production losses (Hafez and Attia, 2020). To reduce production losses, farmers are supposed to adopt new and improved technologies of poultry farming to reduce production losses due to high mortality, reduced growth rate, delayed disease diagnosis, and non-availability of improved chicks and balanced feed. Smallholder poultry farmers can't procure inputs in bulk and did not have bulk fnished product to cater to bulk buyers. To reduce production costs, smallholders compromise the quantity and quality of inputs and cannot cater to bulk buyers (Ramaswami et al. 2005, Thamizhselvi and Rao 2010). Poultry Producer Company had the potential to collectivize their members' needs, provide an edge of procurement of inputs at wholesale price, and sell the goods in bulk (Alagh 2007; Mukherjee et al. 2019). Poultry Producer Company makes the availability of the improved technologies of the poultry farmers. To study the role of the poultry producer company, it became important to study the adoption rate of the members of the poultry producer in the study area. Non-member farmers were selected for the study to eliminate the passive efect of the farmers' efort to adopt improved poultry farming. RESEARCH ARTICLE 1 Department of Veterinary Extension College of Veterinary Science & A.H. Jabalpur 482001 Madhya Pradesh, India. 2 Division of Extension Education, ICAR- Indian Veterinary Research Institute, Izzatnagar 243122, Uttar Pradesh, India. 3 Division of Livestock Economics and Statistics, ICAR- Indian Veterinary Research Institute, Izzatnagar 243122, Uttar Pradesh, India. Corresponding Author: Mahesh Chander, Division of Extension Education, ICAR- Indian Veterinary Research Institute, Izzatnagar 243122, Uttar Pradesh, India, e-mail: drmahesh.chander@gmail.com How to cite this article: Patel, R.K., Chander M., Verma M.R. & Johnson, D.C. (2022). Adoption of Improved Poultry Technologies amongst Members of Poultry Producer Company and Non-member Women Farmers of Madhya Pradesh, state of India. Ind J Vet Sci and Biotech. 18(4), 55-58 Source of support: Nil Confict of interest: None. Submitted: 23/02/2022 Accepted: 31/07/2022 Published: 10/09/2022 R ESEARCH M ETHODOLOGY The present study was conducted among members of poultry producer companies functional in Madhya Pradesh and non-member poultry farmers. Multistage sampling was done for data collection. The Madhya Pradesh women poultry producer company was selected because it had completed 5 years of gestation period. A total of 140 members and 140 non-member poultry producers were selected randomly. Propensity score matching was done to eliminate the undue