Factors affecting the Market Development of Aquatics and Products Processed from them (Case Study: Sarpolzahab Township) Mohammad Bagher Arayesh Assistant Professor of Agricultural Extension and Education, College of Agriculture, Ilam Branch, Islamic Azad University, Ilam, Iran, Arayesh.b@gmail.com he main purpose of the present study was to investigate effective factors of the market development of aquatics and products processed from them. The present research was applied research. Also, it was quantity research and in terms of the method of collecting data was a survey research. The Statistical population of this study consisted of experts of Agricultural Jihad Organization, experts of Agricultural Bank, fish growers and fish sellers of Sarpolzahab township which all of them were studied by using census method (N=221). The main data collection instrument was a researcher made questionnaire. The face and content validity has been confirmed by a panel of experts consisting of faculty member of agricultural extension at Islamic Azad University of Ilam Branch. Also the Reliability has been determined by Using the Coronbach , s alpha formula (0.94). For data analysis, descriptive and inferential statistics were used. The results of the exploratory factor analysis of research indicated that technical and professional, political, educational – administrative, production, supportive, marketing, export, type of product and geographical factors have been able to explain in total 73.087% of total variance of development of the market of aquatics and products processed from them. 1. Introduction Today, medical recommendations and appropriate packaging, has been increased consumption of fishery products. However, the rate of aquatics consumption has been reported up to 10.2 kg at the end of 2013 in Iran. While, capita consumption of aquatic products in the world is about 28 kg at the end of 2013 (Statistical Yearbook of Fisheries, 2013). It seems that the per capita aquatic consumption in Iran reaches to 30% world standards of consumption. The average consumption of aquatics in food baskets of Families in the city of Sarpolzohab has been 7.8 kg, which is lower than the overall average aquatics consumption in the country (Statistical Yearbook of Fisheries, 2013). The main reasons for this difference of consumption can be lack of special attention to aquatics and their market development, anonymity of their diverse products, lack of proper planning for notification, advertising and programs for the development of the aquatic market (Adeli & Shabanpour, 2007). Special attention has been paid to the fishing and marketing of aquatic products as a protein supplier of human needs since several decades ago (Aghili et al., 2010). Although the history of using marine protein in Iran has been affected of Social, economical, ethnical and geographical factors, the status and importance of aquatics consumption is not considered in the Iranian ' s food program as important issue (Heidarnezadian, 2014). Based on the views of (Ghorbani et al., 2010) there are two main factors influencing the use of marine proteins: a) technical – structural factors such as fisheries management, resources, research and methods of fishing and processing, b) consumer and his behavior type toward marine products, marketing and sales of aquatics and processed products from it. In this study we have tried to examine the factors affecting the T International Journal of Agricultural Science, Research and Technology in Extension and Education Systems (IJASRT in EESs) Available online on: http://ijasrt.iau-shoushtar.ac.ir ISSN: 2251-7588 Print ISSN: 2251-7596 Online 2015: 5(2):91-99 Received: 11 April 2015 Reviewed: 27 June 2015 Revised: 15 August 2015 Accepted: 26 August 2015 Abstract Keywords: Aquatic, Market development, Marine Products