Available Online at www.e-iph.co.uk Indexed in Clarivate Analytics WoS, and ScienceOPEN https://www.amerabra.org ICIS2022Penang Pt2.0 https://fim.uitm.edu.my/index.php/research/conference/342-icis-2022 5th International Conference on Information Science Royale Chulan, Penang, Malaysia, 19-21 Sep 2022 Organised by Faculty of Information Management, UiTM, Malaysia eISSN: 2398-4287© 2023. The Authors. Published for AMER and cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC- ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA and cE-Bs (Centre for Environment-Behaviour Studies), College of Built Environment, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/e-bpj.v8iSI12.5033 137 Towards Digital Resilience: Formulating strategies for farmers in a digitally disruptive environment Norhayati Hussin 1 *, Nurul Syfa’ Mohd Tokiran 1 , Mohd Sazili Shahibi 1 , Zaharudin Ibrahim 1 , Muhammad Zaffri Mohd Zazmi 1 , Amer Shakir Zainol 2 *Corresponding Author 1 Universiti Teknologi MARA (UiTM), Puncak Perdana Campus, 40150 Shah Alam, Selangor, Malaysia 2 Universiti Teknologi MARA (UiTM),40450 Shah Alam, Selangor, Malaysia yatihussin@uitm.edu.my, syfatokiran@gmail.com, mohdsazili@uitm.edu.my, zahar347@uitm.edu.my, zaffrizaff@gmail.com, amers781@uitm.edu.my Tel: 019 - 6688179 Abstract This study conceptualizes a digital culture strategy to fortify the resilience and competitiveness of middle-skilled farmers in Selangor, Malaysia. Utilizing a mixed-method approach, it synthesizes the Technology Acceptance Model, Theory of Planned Behaviour, and Hofstede's cultural dimensions into a rural digital framework. The research underscores a positive correlation between strategic digital culture adoption and factors like digital literacy and farming productivity, moderated by cultural dimensions. It offers actionable recommendations for policy formulation and resource allocation, enriching existing literature on technology adoption in traditional sectors. Keywords: Information Science; Digital Culture; Agriculture; Digital Disruption; Farmer Community eISSN: 2398-4287© 2023. The Authors. Published for AMER and cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC- ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA and cE-Bs (Centre for Environment-Behaviour Studies), College of Built Environment, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/e-bpj.v8iSI12.5033 1.0 Introduction The modern world is witnessing a transformative era, often referred to as the 'Fourth Industrial Revolution', where the integration of digital technology into various industries is altering the traditional landscape (Smith, et al., 2022). One such sector that is undergoing a monumental shift is agriculture. Coined as 'Digital Agriculture' or 'Smart Farming', this revolution marks the infusion of digital technologies such as big data, the Internet of Things (IoT), artificial intelligence, and blockchain into conventional farming practices. These technologies are enabling farmers to monitor soil moisture levels in real-time, automate irrigation systems, track the health of livestock through wearable devices, and even predict yields based on machine learning algorithms (Johnson & Yang, 2022). Despite its promising prospects, the adoption of digital technology in agriculture presents a nuanced picture (Khanna & Kaur, 2023). While countries like the United States and Germany are making significant strides in implementing advanced farming practices, many developing nations lag, revealing an evident digital divide (Smith, et al., 2022). These disparities have far-reaching implications, including the potential to exacerbate existing social and economic inequalities.