Academy of Entrepreneurship Journal Volume 27, Issue 6, 2021 1 1528-2686-27-6-621 Citation Information: Kusumaningtyas, M., Chariri, A., & Afri Yuyetta, E.N. (2021). Firm strategy, CSR governance, and financial performance: evidence from companies listed on Indonesia stock exchange. Academy of Entrepreneurship Journal, 27(6), 1-12. FIRM STRATEGY, CSR GOVERNANCE, AND FINANCIAL PERFORMANCE: EVIDENCE FROM COMPANIES LISTED ON INDONESIA STOCK EXCHANGE Metta Kusumaningtyas, Diponegoro University Anis Chariri, Diponegoro University Etna Nur Afri Yuyetta, Diponegoro University ABSTRACT The purpose of this study is to empirically examine the effect of firm strategy on company financial performance by using CSR governance as a moderating variable. The variable measurement proxies used in this study to measure the firm strategy and financial performance are divided into short-term and long-term. The sample of this research consists of 36 all companies listed on the Indonesia Stock Exchange for 5 years of observation in 2015-2019, with total sample used were 360 data. Moderated Regression Analysis (MRA) is used to test the hypothesis with the results that short term-firm strategy having a positive effect on short term- company financial performance. CSR governance has been shown strengthen the relationship between short them-firm strategy and short term-company financial performance. In contrast, long term-firm strategy does not affect long term-company financial performance. CSR governance does not strengthen the relationship between long them-firm strategy and long term- company financial performance. Keywords: Financial Performance, Firm Strategy, CSR Governance, Indonesia. INTRODUCTION Research on company performance is still an interesting issue and it deserves to be used as a research theme to date. From the stakeholder's point of view, discussions about company performance tend to focus on financial performance. The management of the company is required to be able to produce the best financial performance, especially in relation to company efficiency to support the company's operational activities in increasing the ability to compete for the sustainability of the company itself (Boesso et al., 2014). The financial performance of a company is one of the elements of company performance that is observed, scrutinized and assessed by stakeholders in the business world. The company tries to show the best financial performance because the company's financial performance shows the company's ability to provide benefits that can be obtained through assets, debt and equity. The company's financial performance appraisal is one way that company management can do in an effort to fulfill the company's obligations to stakeholders. A company can be said to be successful if, the company can achieve the standards and goals set by the company (La Rosa et al., 2017). Company managers must play a direct and explicit role in considering the interests