Networking of Spa Resorts The Case Study of Serbian Central Region Milena Vukmirović University of Belgrade Faculty of Architecture, Blvd Kralja Aleksandra 73, Belgrade, Serbia e-mail: milena.vukmirovic@arh.bg.ac.rs Mira Milaković University of Belgrade Faculty of Architecture, Blvd Kralja Aleksandra 73, Belgrade, Serbia e-mail: mira.milakovic@gmail.com Abstract Report on the development of Serbia in 2009 indicates that the main feature of the regional development is distinct territorial unevenness caused by numerous factors of economic, demographic and social character. Supported with the fact that Serbia lies on the lakes of mineral waters, the analysis also showed it has potential in natural resources, suitable for development of continental tourism. However, the Serbian tourism products are not adequately developed or commercialized on the international tourism market. Contemporary flows in world tourism industry define new profile of tourists, with a focus on visitors who belong to the leading development category of the population. Thus, users are representatives of the creative class. This implies instant holiday for the purpose of conferences, team building or just exchange of views in an informal setting. In accordance with that, this paper examines contents and activities that will have the power of attracting and networking them. In addition to that, the paper will examine new ways of treating and promoting spa tourism and possibilities of its improvement. Keywords: networking, spa resorts, creative class, Serbian central region. Introduction The two basic social imperatives that marked the history of mineral spa tourism are religion and health. The places usually had religious connotation, where water as element of healing had a significant role. Over time, the accent was put on recreation and culture. Mineral spas became places of social exclusivity where the high class of society was relaxing during the whole summer. The health was constituent but not necessary part of this process. The promotion of these places was usually mouth-to-mouth among people in high class society. The mineral spa tourism of Serbia also has a long tradition. Besides the fact that mineral spas were the image of our society, they represented our health and medical culture as well. It is considered that Serbia lies on the lakes of thermo-mineral waters, with over 1000 springs and 40 mineral spas. Each one of these mineral spas is specific for its geographic and climate conditions, springs, recreation centers, even its historical and cultural heritage. One of their biggest advantages is that they can be sojourned during the whole year because they have mild climate and represent ecologically clean environment. Along with the sports and recreation activities and so-called congress tourism, they could become the most profitable sector of our economy. Relaxation tourism is a tourism product that has as its goal to respond to the needs of a contemporary man which include preserving the life energy, stress relief, but also gaining new experiences through visiting new localities with specific offer of natural, climate and cultural wealth. Besides, in accordance with contemporary way of life this type of tourism becomes more required in Europe as well as in our country. The aim of this research is to point at potentials as well as limitations of the Serbian mineral spas by analyzing the present situation and referring to the character of regional development in Serbia, with the special focus on recreation activities as the basis for offer improvement and increasing the attractiveness of these places. The research consists of 4 parts: (1) the current situation in Serbia regarding regional