How to Cite: Malik, M., Hanif, Y., Hussain, A., & Hashmi, A. (2023). Exploring perceptions of regulators regarding factors affecting quality of nutraceuticals and cosmeceuticals: A qualitative study from Pakistan. International Journal of Health Sciences, 7(S1), 1910–1929. https://doi.org/10.53730/ijhs.v7nS1.14364 International Journal of Health Sciences ISSN 2550-6978 E-ISSN 2550-696X © 2023. Manuscript submitted: 27 March 2023, Manuscript revised: 09 May 2023, Accepted for publication: 18 June 2023 1910 Exploring perceptions of regulators regarding factors affecting quality of nutraceuticals and cosmeceuticals: A qualitative study from Pakistan Prof. Dr. Madeeha Malik Cyntax Health Projects, Contract Research Organization (CRO) & Corporate Firm, Islamabad, Pakistan Corresponding author email: madeehamalik19@gmail.com Yumna Hanif Hamdard Institute of Pharmaceutical Sciences, Hamdard University Islamabad, Pakistan Email: yumnahanif@gmail.com Azhar Hussain Pak-Austria Fachhochschule: Institute of Applied Sciences and Technology, Haripur, Pakistan Email: azharhussain10971@gmail.com Ayisha Hashmi Cyntax Health Projects, Contract Research Organization (CRO) & Corporate Firm, Islamabad, Pakistan Email: ayishahashmi91@gmail.com Abstract---Inadequate rules and regulations regarding manufacturing and quality assurance of nutraceuticals and cosmeceuticals are a threat towards safety, quality and efficacy of such products. The aim of the study was to explore the perception of regulatory stakeholders regarding current status, challenges, barriers and solutions for assuring rational use, quality, safety and efficacy of nutraceuticals and cosmeceuticals in Pakistan. A qualitative study design was used. Perceptions of stakeholders were explored using semi structured interview guide by using snowball sampling technique. After data collection, recorded interviews were transcribed verbatim. Transcribed interviews were then subjected to thematic analysis and were analysed for relevant contents. The result of the study highlighted that regulatory guideline for nutraceuticals were available and being followed. Although the policies were available, but strict