Sustainable Economies (2023) Volume 1 Issue 1 1 Original research article Identifying and prioritizing investment risks in digital markets using multi-criteria decision making techniques and data mining Pourya Pourkhosravani 1 , Siavash Safdarpour 1,* , Mohammad Taghipour 2 1 Department of Management, Science and Research Branch, Islamic Azad University, Tehran 1477893855, Iran 2 Sohrevardi Institute of Higher Education, Qazvin 4641334147, Iran * Corresponding author: Siavash Safdarpour, Siavash.safdarpour@srbiau.ac.ir ABSTRACT The ever-increasing advancement of technology and the adaptation of the common people’s lifestyle have led to the emergence of digital markets and the removal of restrictions such as physical presence, specific working hours, etc. Investing in digital markets, as it can be more profitable (compared to previous methods), is also associated with many risks. In this research, the importance of multi-criteria decision making and data mining and the need to use it in investing in digital markets were investigated. The statistical population of this research is in a period of 5 years during the years 2017–2022. For this purpose, SPSS software and AHP technique and data mining were used. The research results showed that both in the AHP method and in the data mining method, the receiving and payment portals are the most important. Keywords: investment risk; digital markets; AHP; data mining 1. Introduction One of the most important issues in the economy of any country is the capital market of that country. The investment market is a market that every institutional or individual investor is facing for economic decision-making and ultimately investing in its proper investment. Risk and return are two essential components that have a significant impact on investor financial decisions. Because investors are always looking for higher returns and suffer less risk. Stock returns include cash profits and stock price changes, and the risk of measuring uncertainty in achieving expected returns. Also, one of the most important issues in the capital market is the awareness of the risk of companies, especially the systematic risk that plays a significant role in decision making. Because it is believed that the expected return on corporate stocks is a function of systematic and systematic risk. It reflects changes in the return rate of one share compared to the total return market rate. This research was conducted with the aim of identifying and prioritizing investment risks in digital markets. 2. Statement of the problem It is clear that new digital realities are closer than they seem. In this rapidly changing world, the winners will be those who can anticipate and react to change, to create and deliver value. For the new customer, be innovative and competent enough to take advantage of the new opportunities created by digital technologies. With the ever- increasing progress of science and technology and due to the expansion ARTICLE INFO Received: 11 August 2023 Accepted: 7 September 2023 Available online: 25 October 2023 COPYRIGHT Copyright © 2023 by author(s). Sustainable Economies is published by Sin- Chn Scientific Press. This work is licensed under the Creative Commons Attribution- NonCommercial 4.0 International License (CC BY-NC 4.0). https://creativecommons.org/licenses/by- nc/4.0/