_____________________________________________________________________________________________________ ++ M.Sc. (Ag.); # Professor; † Assistant Professor; *Corresponding author: E-mail: nigamaastha18@gmail.com; Asian J. Agric. Ext. Econ. Soc., vol. 41, no. 9, pp. 57-66, 2023 Asian Journal of Agricultural Extension, Economics & Sociology Volume 41, Issue 9, Page 57-66, 2023; Article no.AJAEES.101140 ISSN: 2320-7027 Assessment of Applicability and Usefulness of the Messages Delivered by Kisan Mobile Advisory Service as Perceived by the Beneficiaries of KVK, Raipur Aastha Nigam a++* , H. K. Awasthi a# and P. K. Pandey a† a Department of Agricultural Extension, Indira Gandhi Krishi Vishwavidyalaya, College of Agriculture, Raipur, C.G., India. Authors’ contributions This work was carried out in collaboration among all authors. All authors read and approved the final manuscript. Article Information DOI: 10.9734/AJAEES/2023/v41i92015 Open Peer Review History: This journal follows the Advanced Open Peer Review policy. Identity of the Reviewers, Editor(s) and additional Reviewers, peer review comments, different versions of the manuscript, comments of the editors, etc are available here: https://www.sdiarticle5.com/review-history/101140 Received: 04/04/2023 Accepted: 08/06/2023 Published: 20/06/2023 ABSTRACT This study investigates the applicability and usefulness of messages delivered by the Kisan Mobile Advisory Service in the Raipur district of Chhattisgarh. A total of 120 farmers were chosen at random from 10 villages in two blocks, Arang and Abhanpur for the purpose of study. The study reveals that the applicability of messages related to pest management were perceived ‘always applicable’ by 85.84 per cent respondents with highest overall MPS (92.92).Likewise the Original Research Article