International Journal of Life Sciences
Available online at http://sciencescholar.us/journal/index.php/ijls
Vol. 2 No. 3, December 2018, pages: 151~163
e-ISSN: 2550-6986, p-ISSN: 2550-6994
https://doi.org/10.29332/ijls.v2n3.237
151
Entrepreneur Community Prospect of Snack Made from Local
Food by Balinese Women
Ida Ayu Putu Hemy Ekayani
a
, Ketut Budi Susrusa
b
, I Dewa Putu Oka Suardi
c
,
I Gede Setiawan Adi Putra
d
Article history: Received 27 July 2018, Accepted: 30 August 2018, Published: 27 December 2018
Correspondence Author
a
Abstract
This quantitative descriptive study describes the entrepreneurship of local
snacks food products made by Balinese women, which include the potential of
local food for cassava and sweet potatoes, efforts to empower Balinese women
in processing potential local food in their region, marketing strategies,
adaptability to business activities with domestic activities, constraints in the
development of food production businesses, the benefits of the business
community, and the public response to local cassava and sweet potato
products. The research subjects were Balinese women food entrepreneurs in
the area of Buleleng which specialized in processing local cassava and sweet
potato food. Research data were collected through interviews and observations.
The study found that Balinese female entrepreneurs develop food products
made from local cassava and sweet potato foods, namely traditional snacks and
modern snacks, sufficient quality of production, small-scale businesses (home
industries), using online marketing strategies (through social media),
communities business has benefits and an important role for smooth and
sustainable business, adaptability of entrepreneurial activities and high
domestic tasks. The development of entrepreneurial snacks made from local
food made from cassava and sweet potatoes has a great opportunity to develop.
The community gave a positive response to snacks from cassava and sweet
potatoes.
Keywords
entrepreneurship;
Balinese women;
community;
snacks;
local food;
e-ISSN: 2550-6986, p-ISSN: 2550-6994© Copyright 2018. The Author.
SS Journals Published by Universidad Técnica de Manabí.
This is an open-access article under the CC BY-SA 4.0 license
(https://creativecommons.org/licenses/by-sa/4.0/)
All rights reserved.
a
Universitas Pendidikan Ganesha, Department of Engineering and Vocational, Singaraja, Indonesia
b
Universitas Udayana, Department of Agribusiness, Denpasar, Indonesia
c
Universitas Udayana, Department of Agribusiness, Denpasar, Indonesia
d
Universitas Udayana, Department of Agribusiness, Denpasar, Indonesia