Mariana Tocia 1 INTERTEXTUALITY IN THE MEDIATIZATION STRATEGIES OF THE LOCAL POLITICS Abstract: The present paper stands for a demonstration exercise in terms of deformation of the media related political reality by means of media agenda effect in Constanta local publications bearing different political perspectives: “Telegraf” and “Cuget Liber”, on 31 May 2006 and “Ziua de Constanta”, “Cuget Liber”, “Telegraf”, “Replica”, on May 2008. The analysis refers to the coverage of the political conflict, referential clues, the objective functioning of media related language, the vericonditional interpretation of the political discourse or deconstruction of media related political icon. The examples extracted represent indicators of interference and political complicity between politicians and journalists, which are proven by analyses of real facts. Most of the times, the political icon is deconstructed by transmission of false information through the media article. Key words: mediatization, intertextuality, journalistic discourse, political communication . We base our approach on the fact that political discourse is the power to influence the policy issuers, enclosed in a media ritual that completes its credibility. We judge the ideological content or persuasive language in terms of intentionality, addressing a critical reading on affectivity used as impact or manipulation of news reader. We believe that the pragmatic approach of the journalistic language allows the study of the communication relations or interaction between the media communicators, representing various forms: persuasion, information, cooperation, conflict. For this purpose, we selected press articles, in May 2006 and 2008, from local publications from Constanta: Cuget Liber, Replica de Constanţa, Telegraf, Ziua de Constanţa. Examples drawn from newspapers are interference arguments and political collusion between politicians and journalists, tested by analysis of facts. "The Newspaper" becomes the setting for the construction or deconstruction of political reality. Theoretical applications of media texts allow the study of the intentional communication of information, pseudoinformation, noninformation and messaging strategies to mass society. The subjects introduced by media indicate a favorable or unfavorable approach of the political life. The editorial policy of the Cuget Liber magazine supports PNL and promotes a speech attacking the PSD, both in 2006 and in 2008. Also in 2008, Ziua de Constanta magazine embraces PNL/PD policy and indicates a negative critical perspective about PSD. Again in 2008, Replica magazine projects a deprecatory representation of PSD, favouring PNL. Telegraf magazine supports PSD in its speech, while attacking right-wing politics. The media becomes an agenda creator: it creates the political agenda according to its personal political ideology. The media related agenda reflects an interpretative range of subjects preferred by the journalists, who amplify their significance: “the mass – media related agenda 1 Ovidius University of Constanţa, Romania