Citation: Mal, CI and Davies, G and Diers-Lawson, AR (2018) Through the looking glass: The factors that influence consumer trust and distrust in brands. Psychology and Marketing. ISSN 0742-6046 DOI: https://doi.org/10.1002/mar.21146 Link to Leeds Beckett Repository record: https://eprints.leedsbeckett.ac.uk/id/eprint/5086/ Document Version: Article (Accepted Version) This is the accepted version of the following article: Mal CI, Davies G, DiersLawson A.Through the looking glass: The factors that influence consumer trust and distrust in brands. Psychol Mark. 2018;1–12., which has been published in final form at https://doi.org/10.1002/mar.21146. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions The aim of the Leeds Beckett Repository is to provide open access to our research, as required by funder policies and permitted by publishers and copyright law. The Leeds Beckett repository holds a wide range of publications, each of which has been checked for copyright and the relevant embargo period has been applied by the Research Services team. We operate on a standard take-down policy. If you are the author or publisher of an output and you would like it removed from the repository, please contact us and we will investigate on a case-by-case basis. Each thesis in the repository has been cleared where necessary by the author for third party copyright. If you would like a thesis to be removed from the repository or believe there is an issue with copyright, please contact us on openaccess@leedsbeckett.ac.uk and we will investigate on a case-by-case basis.