Annals of the University of Craiova for Journalism, Communication and Management, Volume 8, 2022 33 Volume 8, 2022, 33-38 https://doi.org/10.5281/zenodo.7470398 TRADITIONAL MARKET INSIGHT FROM IMAM AL-GHAZALI’S ISLAMIC ECONOMIC PERSPECTIVE M. Khoirul Fikri Rizky Andrean Faculty Economics and Islamic Business, State Islamic University K.H. Abdurrahman Wahid Pekalongan, Indonesia Abstract Traditional markets are one of the heart of the community’s economy. This study aims to examine how traditional markets in Imam Al-Ghazali’s Islamic economic perspective. The method in this research is a descriptive analysis in the form of library research using a qualitative research approach. In this study, used secondary data obtained from previous research studies and other literature with similar research topics. From this research, the results of the study are as follows. Traditional Market is a market that is built and managed by the Government, Regional Government, Private, State-Owned Enterprises and Regional-Owned Enterprises including cooperation with the private sector with business premises in the form of shops, booths and tents owned/managed by small, medium, and non-governmental traders. or cooperatives with small-scale businesses, small capital and with the process of buying and selling merchandise through bargaining. Al-Ghazali in building the economy, especially in market economic issues, departed from the principles of monotheism, the hereafter, and treatises. From this principle, the multidimensional goals of economics are built. Not only aims to be material oriented but also in order to achieve spiritual satisfaction. Keywords: Traditional Market, Islamic Economic, Imam Al-Ghazali Introduction The market is a sector that is quite taken into account in economic governance. A market is a place where buying and selling transactions occur. There are various types of markets according to the form of activity, the market according to the transaction method, the market according to the type of goods, and the market according to the freedom of distribution. But in general, the market can be divided into two, namely traditional markets and modern markets. Traditional markets are characterized by direct transactions between buyers and sellers and usually, a bargaining process occurs. Traditional markets also contribute to regional income by enacting a market retribution policy. Currently, traditional markets are still trying to survive amid an increasingly rapid modernization (Nurhadi, 2019). Traditional markets can be referred to as local wisdom. Local wisdom is a set of knowledge possessed by people living in an area, supported by technology created to support daily life. Traditional markets as part of the culture of the local community must be preserved so that they do not become stories that can only be guessed at. Traditional markets are the driving force of the community’s economy, the presence of traditional markets is very much needed amid during in society to meet primary and secondary needs. The advantage of the traditional market in addition to transactions through the bargaining process is that the products or commodities traded come from the community originating, for example agricultural, plantation and handicraft products. So that the presence of traditional markets can improve the economy in the community (Febrianty, 2013). Strengthening the real economic sector of traditional markets is very important considering the position of traditional markets is increasingly being displaced by the hegemony of modern markets. During this situation, people are increasingly being treated to a variety of modern shopping that provides a more comfortable atmosphere and offers discounted prices even if only for certain products. Competition between modern markets through price competition and promotions makes traditional markets even lagging. The existence of