1 Corresponding author: Irpan M. Email: irpanleska@gmail.com 453 Vol. 03, No. 4 (2021) 453-462, doi: 10.24874/PES03.04.009 Proceedings on Engineering Sciences www.pesjournal.net UTILIZATION OF DIGITAL COMMUNICATION IN PROMOTION OF RIVERBANK TOUR DESTINATION AT MARABAHAN BARITO KUALA IN ERA 4.0 M.Irpan 1 Gunawan Wibisono Iib Kurnianti Rika Apriany Sukmana Syahrial Shaddiq Keywords: Digital Communication, Tourism Destinations A B S T R A C T Barito Kuala Regency is mostly surrounded by rivers that many potentials for community economic development such as transportation, trading/purchasing places, places of goods release, production/nurseries, and also as a tourist destination. The development of tourist destinations along the Barito River in Marabahan is a special attraction with the headline "Susur Sungai Barito, Marabahan". the route begins from the Agun Al Anwar Mosque, Marabahan floating karamba behind the Rumpiang-Timbunan Batubara bridge on the Ulek Marabahan barge, as well as flat cracker tours. Potential tourism destination assets can be packaged by using digital marketing communications in the era of 4.0 along the Marabahan river. This research methodology uses a qualitative descriptive method, by providing an overview of the attractiveness of tourist destinations along the Marabahan river, research data can be obtained through observation, interviews, documentation related to program advantages of tourist destinations along the Marabahan river. The research results are expected to make a positive contribution to the government in developing centers of excellence for tourist destinations along the Marabahan river that can support the economy of the local community. © 2021 Published by Faculty of Engineeringg 1. INTRODUCTION Law No. 10 of 2009 describes A tourist objects and attractions to everything as tourist-target. The tourist objects and attractions referred to: (1). Tourist attraction is uniqueness, beauty, a diversity of natural, cultural, and man-made wealth as the target or purpose of tourist visits. (2). A tourism destination hereinafter a destination to a geographic area located in one or more administrative areas including tourist attractions, public facilities, tourism facilities, accessibility, and communities that are interrelated and complementary.