Placement Test through Website in Politeknik Negeri Media Kreatif, Indonesia Hawa Asma Ul Husna 1* , Anggun Gunawan 2 , Tabitha Kezia 3 {hawaasma@polimedia.ac.id, anggun.gunawan84@gmail.com} Publishing Departement, Politeknik Negeri Media Kreatif, Jl. Srengseng Sawah, South Jakarta, Indonesia Abstract. English as an international language is very much needed in the world of work. In Politeknik Negeri Media Kreatif, graduates are expected to be able to communicate proficiently using English so that they can compete in the industrial world globally both at home and abroad considering that the creative industry is growing rapidly. In order for students to be able to use English well in Creative Industry, it is necessary to hold a placement test at the beginning of the study. The purpose of this research is to see the effectiveness of doing a placement test using the web on semester 1 or 2 students of the Politeknik Negeri Media Kreatif (Polimedia). This study is a qualitative descriptive research. The subjects of this study were students in semester 1 or 2 of the advertising and broadcasting study program. Data collection technique in this study is done by do the placement tests, questionnaires, observations, interviews and literature review. The result of this study is although placement test has shortcomings, it is still worth doing in Polimedia. Keywords: Technology, Information, Communication, Learning Media, Qualitative Research 1 Introduction The creative industry as an industry that is increasingly needed by the community and is growing rapidly with industry 4.0 makes schools with creative industry majors increasingly in demand so that the competition is getting tougher. One of the most successful creative industries in Indonesia is Go-Jek. Even over time Go-Jek has had new innovations such as Go-Food, Go-Life and Go-Tix (1). Vocational schools, whose graduates are prepared to be able to compete with the global industrial world both nationally and internationally, must be equipped with qualified skills. One of the skills that are needed in the creative industry is English language skills so that they can compete with a wider range. Students of Politeknik Negeri Media Kreatif (Polimedia) are also provided with English courses. In the broadcasting study program, There are 2 semester slots for English, those are General English and English for Specific Purposes. In the publishing study program, English also has 2 course slots, those are General English and English for Communication. In the advertising study program, English courses are urgently JICOMS 2022, November 16, Jakarta, Indonesia Copyright © 2022 EAI DOI 10.4108/eai.16-11-2022.2326051