International Journal of IT Standards and Standardization Research, 10(2), 1-13, July-December 2012 1 Copyright © 2012, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Keywords: Information Communication Technologies (ICT), Internationalization, Technology, Wireless Broadband Internet, Wireless Internet Platform for Interoperability 1. INTRODUCTION China and Korea are latecomers in the inter- national ICT standards regime. They are at- tempting to internationalise their home-grown technologies. In particular, China has received much attention from various stakeholders in the world, including standards-related international organizations, governments, ICT firms, etc. Although it has received less attention, Korea is also challenging the standards regime in ICT sectors. While there are many studies on China’s ICT standards (Williams et al., 2011 1 ; Lee et al., 2009; Lee & Oh, 2006; Suttmeier & Yao, 2004; Suttmeier et al., 2006; Cromer, 2005), there are only a few on Korea’s (Jho, 2007; Wang & Kim, 2007; Kwak et al., 2011). Both being latecomers, there are differences and similarities. However, there is no study which compares the two countries’attempts except Lee and Oh (2008), which makes a comparison of case-level with examining only one case from each country. The motivation of this paper is that by examining the Korean case, we can not only better understand and assess China’s Korea’s Strategies for ICT Standards Internationalisation: A Comparison with China’s Heejin Lee, Yonsei University, Korea Joon (Chris) Huh, SK Marketing & Company, Korea ABSTRACT Korea and China are among the rising challengers in the international ICT (Information Communication and Technology) standards regime. They are attempting to internationalize their home-grown technologies.As latecomers they share similarities and display differences. This paper examines two Korean cases (WIPI and WiBro), and compares with Chinese cases. Thereby it helps to conceptualize and evaluate latecomers’strategies for international standardization. Comparison of the two countries’strategies for international standardization is useful and timely particularly considering forthcoming FTA negotiations between the two countries where TBT (technical barriers to trade) including standards becomes a critical part of the agreement. The cases of the two countries share some commonalities in terms of origination (local R&D), government leadership and motivation (reduction of royalties). The main difference is that while Korea is oriented towards the outside, China is towards the inside, at least by now. Due to its huge domestic markets and global infuence, China’s standards form a real threat to the incumbent standards from traditional players like US and EU. DOI: 10.4018/jitsr.2012070101