IP: 79.110.18.172 On: Wed, 10 Oct 2018 14:18:41 Delivered by Ingenta Article(s) and/or figure(s) cannot be used for resale. Please use proper citation format when citing this article including the DOI, publisher reference, volume number and page location. Event Management, Vol. 22, pp. 643–654 1525-9951/18 $60.00 + .00 Printed in the USA. All rights reserved. DOI: https://doi.org/10.3727/152599518X15300559277001 Copyright © 2018 Cognizant, LLC. E-ISSN 1943-4308 www.cognizantcommunication.com 643 Address correspondence to Valentina Della Corte, Associate Professor of Business Management, Faculty of Economics, Università degli Studi di Napoli Federico II, Via Cinthia, Monte S. Angelo 80126, Naples, Italy. E-mail: valentina.dellacorte@unina.it CITIZEN COCREATION IN TOURIST AND CULTURAL EVENTS VALENTINA DELLA CORTE,* FABIANA SEPE,† ALESSANDRA STORLAZZI,‡ AND IRIS SAVASTANO§ *Business Management, Faculty of Economics, Università degli Studi di Napoli Federico II, Naples, Italy †Management, Università degli Studi di Napoli Federico II, Naples, Italy ‡Business Management, Faculty of Economics, Università degli Studi di Salerno, Fisciano, Italy §Tourism Management Sciences, Università degli Studi di Napoli Federico II, Naples, Italy The aim of this research is to illustrate that in event planning and organization several actors are involved and each of them in specific local communities plays a key active role in the event’s suc- cess. Event managers and socioinstitutional actors are increasingly looking at events as a mecha- nism to enhance tourism development in the regions where the events are organized. Therefore, the empowerment of residents and their involvement in the process of territorial development becomes of paramount importance. In this sphere, service-dominant logic is the main theoretical framework of interest, as it embraces the assumption that a host community’s involvement in the process of valuation of local traditions, environment, and knowledge of the territory is an essential factor in both tourist and cultural events. Service-dominant logic enables all social and economic actors to be recognized as key actors in resource integration, service provisioning, and value cocreation. Fur- thermore, in their resource integrating, service provisioning, value cocreating activities, each actor plays an active and dynamic role, thus representing operant resources. Research conducted using Ebsco-source (July 2015), exclusively on academic peer-reviewed journals, highlights articles based on the topic of service-dominant logic and articles regarding management in touristic and cultural events. No articles merging these two spheres were found. The original value of this research lies in demonstrating that service-dominant logic and management in tourist and cultural events are a natural fit. Through multiple case studies, the article examines four international events “Ravello Festival,” “Umbria Jazz Festival,” “Edinburgh International Festival,” and “Singapore International Festival of Arts.” Key words: Service innovation; Value cocreation; Event management; Service-dominant logic; Community-based events