Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=hhth20 Health Communication ISSN: 1041-0236 (Print) 1532-7027 (Online) Journal homepage: https://www.tandfonline.com/loi/hhth20 Can Liking, Commenting, and Sharing Enhance Persuasion? The Interaction Effect between Modality Interactivity and Agency Affordances on Smokers’ Quitting Intentions Jeeyun Oh, Hyunjin Kang, Sabitha Sudarshan & Jung Ah Lee To cite this article: Jeeyun Oh, Hyunjin Kang, Sabitha Sudarshan & Jung Ah Lee (2019): Can Liking, Commenting, and Sharing Enhance Persuasion? The Interaction Effect between Modality Interactivity and Agency Affordances on Smokers’ Quitting Intentions, Health Communication, DOI: 10.1080/10410236.2019.1654172 To link to this article: https://doi.org/10.1080/10410236.2019.1654172 Published online: 16 Aug 2019. Submit your article to this journal View Crossmark data