Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rsap20 South Asian Popular Culture ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rsap20 Bollywoodizing Netflix or globalizing Hotstar? The cultural-industrial logics of global streaming platforms in India Swapnil Rai To cite this article: Swapnil Rai (06 Nov 2023): Bollywoodizing Netflix or globalizing Hotstar? The cultural-industrial logics of global streaming platforms in India, South Asian Popular Culture, DOI: 10.1080/14746689.2023.2270863 To link to this article: https://doi.org/10.1080/14746689.2023.2270863 Published online: 06 Nov 2023. Submit your article to this journal View related articles View Crossmark data