The Rise and Fall of Cosmopolitan Productions: William Randolph Hearst's Cross-Promotional Strategies Andrée Lafontaine JCMS: Journal of Cinema and Media Studies, Volume 60, Number 2, Winter 2021, pp. 32-55 (Article) Published by Michigan Publishing DOI: For additional information about this article [ Access provided at 1 Mar 2021 02:03 GMT from The Society for Cinema and Media Studies ] https://doi.org/10.1353/cj.2021.0002 https://muse.jhu.edu/article/781342