Analysis of Customer Preferences and Customer Attitudes on Islamic Banks Ijtimā’iyya, Volume 6, Number 1, March 2021 51 Ijtimā'iyya: Journal of Muslim Society Research e-ISSN 2541-0040; p-ISSN 2541-2736; pages 51-73 DOI: https://doi.org/10.24090/ijtimaiyya.v6i1.6238 Ijtimā'iyya: Journal of Muslim Society Research is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License Analysis of Customer Preferences and Customer Attitudes on Islamic Banks Chandra Warsito State Institute on Islamic Studies Purwokerto, Indonesia chandra@iainpurwokerto.ac.id Abstract The Purpose of this study is to evaluate the difference between customer preferences and customer attitudes of Islamic Bank in Ex-Banyumas residency of Central Java, Indonesia. It also evaluates the most considers attributes in choosing an Islamic bank. Accidental sampling is used in this study with a total of respondents as 100. To observe the difference in customer preferences, the scoring method and Chi-Square analysis are applied, meanwhile, Fishbein’s Attitude model is used to discover the customer attitudes. It is concluded that there is a significant difference in customer preferences on choosing Islamic banks on Ex-Banyumas residency, particularly when it is based on gender and long-period of customer status. It also revealed that customers’ decision in choosing Islamic banks is influenced by service quality. The findings of this study could give valuable input to Islamic bank management in the improvement in their services. This study is explaining the implementation of the Islamic principle in banking operational activities, as in fact the main reason for most customers to get services from the Islamic bank. This study is also enriched the Islamic banking studies in Indonesia. Keywords: customer preferences; customer attitudes; Islamic banking attributes A. Introduction Challenges in the emerging banking sector internationally and globally, require strategies to attract more customers and gain the market share (Echchabi, 2017). To give more satisfaction to the customers, one of its survival strategies lies in finding how costumer set their priorities besides improving the facilities. This competing condition is also happened in Islamic Banking sector which attracted more attention of researchers, practitioners and regulators to begin the extensive research, in various fields and contexts as later it produced many variations in results and findings from their studies.