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Socio-Economic Planning Sciences
journal homepage: www.elsevier.com/locate/seps
A hybrid multi-criteria decision making approach for strategic retail location
investment: Application to Turkish food retailing
Nurdan Yıldız
a
, Fatih Tüysüz
b,*
a
Department of Industrial Engineering, Istanbul Gelisim University, 34310, Avcılar, Istanbul, Turkey
b
Department of Industrial Engineering, Istanbul University, 34320, Avcılar, Istanbul, Turkey
ARTICLE INFO
Keywords:
Food retailing
Strategic location investment
Hesitant AHP
GRA
Monte Carlo simulation
ABSTRACT
Retail location selection decision is a critical and complex process which requires the evaluation and aggregation
of multiple criteria and also the usage of appropriate data related to them. This study handles the problem at a
strategic level and proposes a Monte Carlo simulation based multi-criteria strategic location decision model for
food retailing. This model integrates two multi-criteria decision making (MCDM) methods which are Hesitant
Analytic Hierarchy Process (H-AHP) and Grey Relational Analysis (GRA) methods. Firstly, H-AHP method is used
to obtain the weights of criteria to be used in GRA based on the experts' judgements. Secondly, simulation based
GRA is used for ranking the alternative locations. Finally, the effectiveness and the applicability of the proposed
model is illustrated with an application of strategic location investment decision of food retail stores in Turkey.
1. Introduction
There are many definitions of retailing which can be simply defined
as selling the products or services of producers to customers through
different channels of distribution [1]. It is a highly dynamic and fast
growing sector which is affected by many factors such as competition,
location, changing consumer behavior and demographics, technology,
globalization etc. Although the technological developments have led to
multiple ways of retailing, the traditional bricks and mortar stores are
still popular and valid forms of retailing, especially for food retailing
which is selling food like products through emporiums and super-
markets.
As Mazza and Rydin [2] state that retail sector creates employment,
provides income by generating taxes and reflects the community's
viability and vitality, which make it a city's one of the most important
economic activities. Retail activities have effect on city's economic
condition in terms of creating employment and supplying people's
needs, social condition in terms of diversity, product quality and
availability of the same prices for all, and environment in terms of
transportation. All these make the retailing an important and integral
part of urban policy making [3]. It can also be concluded that although
retailing is a private sector economic activity, public authorities' plan-
ning, regulations and policies may have effect on this activity [4]. For
these reasons, retail planning or retail investment decisions can also be
considered as a socio-economic problem which is also valid in this
study. Although, this study handles the problem from a private sector
point of view, retail planning or retail investment decisions can also be
considered as a socio-economic problem, which is also valid in this
study, due to the reasons mentioned above.
Socio-economic factors such as rising incomes, rising female parti-
cipation in workforce, increasing level of urbanization and changing
demographics in population increase the demand for supermarket re-
tailing [5]. Turkey's food retail sector has been gaining attention of the
international retailers due to its growing economy, favorable popula-
tion demographics and the quick rate of returns on investment [3,6].
Besides, central government, government agencies and chamber of
commerce in Turkey support these organized retailers since they have
positive effects on social, economic and environmental effects [3]. This
is also the main motivation of the real application of the study.
Food retailers have to satisfy their customer expectations and adapt
to the continuously changing market's requirements in global compe-
tition environment [7]. They also need to expand their markets and
reach more customers in order to maintain their presence in this en-
vironment. Location of retail store provides competitive and unique
advantage to retailers [8]. Selection of location is an important strategic
decision and has a great effect on overall success of the retailer since
such decisions involve long-term commitment of resources and gen-
erally represent a substantial investment which may affect the long-
term profitability and sustainability of the company [9,10]. Another
important characteristics of location selection problem for the retailers
is that it is usually irreversible which means that it cannot be overcome
easily. It can be said that location is the most important among all
https://doi.org/10.1016/j.seps.2018.02.006
Received 20 February 2017; Received in revised form 31 January 2018; Accepted 23 February 2018
*
Corresponding author.
E-mail address: fatih.tuysuz@istanbul.edu.tr (F. Tüysüz).
Socio-Economic Planning Sciences xxx (xxxx) xxx–xxx
0038-0121/ © 2018 Elsevier Ltd. All rights reserved.
Please cite this article as: Yıldız, N., Socio-Economic Planning Sciences (2018),
https://doi.org/10.1016/j.seps.2018.02.006