24| Jurnal Agroindustri Vol. 13 No. 1, Mei 2023: 24-33 https://ejournal.unib.ac.id/index.php/agroindustri pISSN: 20885369 eISSN: 26139952 DOI: 10.31186/j.agroind.13.1.24-33 ANALISIS DESAIN KEMASAN GARAM MANDI (Bath Salt) DENGAN MENGGUNAKAN METODE VALUE ENGINEERING ANALYSIS OF BATH SALT PACKAGING DESIGN USING THE VALUE ENGINEERING METHOD Nurul Fabrianita, Iffan Maflahah * , M Fuad Fauzul Mu`tamar, dan Dian Farida Asfan Program Studi Teknologi Industri Pertanian, Jurusan Ilmu dan Teknologi Pertanian, Fakultas Pertanian, Universitas Trunojoyo Madura *Email korespondensi: iffanmaflahah@gmail.com Diterima 13-03-2022, diperbaiki 17-05-2023, disetujui 19-05-2023 ABSTRACT Bath salts are shaped like scrubs or scrubs usually used when bathing. Bath salts are made with the main ingredient Epsom. This bath salt has a bright white color. The public needs to learn about Bath salts. To be able to introduce a new product, it is necessary to do a market analysis of the product, including packaging. One of the attractions of consumers to products is the packaging. This research aims to identify consumer choice criteria for designing bath salt packaging and to analyze alternative packaging options using value engineering to obtain bath salt packaging design performance. The research stages are the information stage, the creation stage, the analysis stage, the development stage, and the recommendation stage. The information stage in obtaining the order of importance is packaging materials, labels, shapes, graphic designs, and ease of use of packaging. The inventive step determines the specifications used in designing bath salt packaging. The analysis phase is carried out on three components, namely, performance analysis, cost analysis, and value analysis. The development stage is carried out to determine the best alternative concept. The bath salt packaging design that suits the needs and desires of consumers is a jar-shaped glass material packaging; the lid has a yellowish-green label, the bottom has a white label with yellowish-green writing, the dimensions of the package are (height 5.3 cm and diameter 9.3 cm), and the label section contains information about the product name, brand, company name, net weight, composition, BPOM, method of use, barcode, expiration date. Keywords: bath salt, packaging design, performance, value engineering ABSTRAK Garam mandi (Bath salt) berbentuk seperti scrub atau lulur yang biasanya digunakan pada saat mandi. Bath salt dibuat dengan bahan utamanya Epsom. Bath salt ini memiliki warna putih cerah. Garam mandi belum banyak dikenal oleh masyarakat. Untuk dapat memperkenalkan produk baru maka perlu dilakukan analisis pasar terhadap produk tersebut diantaranya kemasan. Salah satu daya tarik konsumen terhadap produk adalah kemasan. Tujuan penelitian yaitu mengidentifikasi kriteria pilihan konsumen untuk melakukan desain kemasan garam mandi, dan menganalisis alternatif pilihan kemasan menggunakan value engineering untuk mendapatkan performansi desain kemasan garam mandi. Tahapan penelitian yaitu tahap informasi, tahap kreasi, tahap analisis, tahap pengembangan dan tahap rekomendasi. Tahap informasi mendapatkan urutan tingkat kepentingan adalah bahan kemasan, label, bentuk, desain grafis dan kemudahan penggunaan kemasan. Tahap kreatif menentukan spesifikasi – spesifikasi yang digunakan dalam mendesain kemasan garam mandi. Tahap