The Impact of Chosen Strategic Options on the Overall Profitability … 285 THE IMPACT OF CHOSEN STRATEGIC OPTIONS ON THE OVERALL PROFITABILITY OF THE NEWCONNECT STOCK MARKET COMPANIES. THE EVIDENCE FROM IT SECTOR Paweł Nowodziński Czestochowa University of Technology Faculty of Management Abstract: The paper presents the verification of hypotheses relating to the significance of the impact of the selection of a specific strategic option on the economic context of the operation of modern enterprises. According to source literature, selecting a specific development path is of fundamental importance for the economic effects of the conducted activity. Managers, while formulating a development strategy, affect, according to theoretical assumptions, the overall profitability level of managed enterprises. The objective of the paper is to verify the hypotheses concerning the selection of a specific strategic option of the surveyed enterprises in relation to economic effects achieved by them – in a defined scope concerning the overall profitability ratio. Keywords: strategy, development options, profitability, strategic choice DOI: 10.17512/znpcz.2018.4.26 Introduction The decision-making process concerning a specific strategic option leads to the selection of a particular alternative, which is the basis for success or failure of each enterprise operating in turbulent, competitive and significantly globalizing markets (Shepherd, Rudd 2014; Wollmann, Steiner 2017). For this reason, the selection and then implementation of the selected strategic option in the established context of modern markets may often determine the survival and the ability to succeed by modern economic entities. Therefore, the quality of decisions relating to the selection of a specific strategy, a particular development path is of fundamental importance and decisions taken by managers have a critical impact on the operation of the organization. The objective of the paper is to verify the hypotheses concerning the selection of a specific strategic option of the surveyed enterprises in relation to economic effects achieved by them – in a defined scope concerning the overall profitability ratio (ROE, ROA, ROI). The author’s research was to investigate the impact of the strategic option chosen on the profitability ratio of surveyed NewConnect Stock Market Companies. Zeszyty Naukowe Politechniki Częstochowskiej Zarządzanie Nr 32 (2018) s. 285-292 dostępne na: http://www.wz.pcz.pl/znwz