Journal of Economics, Finance and Management Studies ISSN (print): 2644-0490, ISSN (online): 2644-0504 Volume 6 Issue 4 April 2023 Article DOI: 10.47191/jefms/v6-i4-05, Impact Factor: 7.144 Page No. 1442-1449 JEFMS, Volume 06 Issue 04 April 2023 www.ijefm.co.in Page 1442 The Effect of Risk Perception on Purchase Decisions using Shopee Pay Later with Consumptive Behavior as Moderation Mailadatul Mufallihah 1 , Vivin Maharani Ekowati 2 , Eko Suprayitno 3 1,2,3 Master of Sharia Economics Islamic University of Maulana Malik Ibrahim Malang, Indonesia ABSTRACT: This research was conducted to determine the effect of risk perception on purchasing decisions using shopee pay later with consumptive behaviour as moderation. This type of research is quantitative research with an explanatory approach. The population is a student of UIN Malang. The sampling technique used is purposive sampling with the criteria of Shopeepay later users who have used Shopee Pay later at least twice the transaction so that the research sample is as large as 100 respondents. Data collection techniques used questionnaires and were analyzed by moderation regression. The results showed that the risk perception variable significantly affected purchasing decisions using Shopee Pay later. Consumer consumptive behaviour strengthens risk perception's influence on Shopee Pay's later purchase decisions. KEYWORDS: Risk perception; Consumptive behaviour; Purchasing decisions I. INTRODUCTION The development of technology in society due to modernization in the world makes new changes in Indonesia in community activities. The effect of this technology is intended to provide convenience for the community in carrying out their daily lives in buying and selling activities. Buying and selling is generally a face-to-face activity between sellers and buyers in specific locations such as malls, shops, markets, and other areas carried out at a particular time with cash payments (Buchari, 2013). Nevertheless, now, buying and selling can be done face-to-face with cash payments and online with various costs such as digital wallets, credit, and pay later. These transactions are done using internet media. The internet today greatly facilitates people and brings practicality to society. Especially for sellers or buyer hunters, the internet creates an opportunity for business people to sell products through electronic media and makes it easier for buyers to buy products from home. So that sellers and buyers only need to use internet media and access the marketplace or what is commonly called e-commerce to sell or shop. (Makarim, 2003) Indonesia has several e-commerce sites, including Shopee, Bukalapak, Blibli, Lazada, and Tokopedia. E-commerce functions as a means of buying and selling from sellers to buyers, so anyone is free to create an online store in e-commerce without having to have a physical store. Buyers can also access goods from anywhere. The goods that can be purchased in e-commerce include electronics, food, beverages, accessories, home appliances, clothing, shoes, and so on. Even some e-commerce companies today already have a pay-as-you-go feature or future, commonly called pay later. Shopee is one of the marketplaces that are widespread among teenagers and adults. Shopee is also a company that offers the Paylater payment feature. Since 2015, Shopee has experienced an increase in transactions until 2020 (Safitri & Dewa, 2020). During the pandemic, Shopee has maintained its existence until now. The advantage of this marketplace is the ease of payment and complete transaction features, especially since the cost of using pay later in March 2019. Shopee Pay later is a goods credit service that provides pay-as-you-go services or three-, six-, to twelve-month credits. The existence of the Shopee Pay later service makes it very easy for people to shop online shopping. Based on research from the Katadata Insight Center, shopee pay later shows a significant increase in usage this year by 38%. In 2021 the use of Shopee pay later increased by 28 e-commerce users who use pay later as much as 50% more than a year, and some of them use it once a month (Annur, 2022). Among e-commerce in Indonesia, Shopee Paylater had the most Paylater consumers at the close of 2021 to reach 78.4%. Gopaylater has 33.8% of respondents interested in the pay later feature. Kredivo also has 23.2% of respondents who are interested in pay later. Furthermore, Akulaku took fourth place with a percentage of 20.4% of respondents. (Annur, 2022). Many optimistic assumptions exist based on the number of Shopee Paylater users in Indonesia. Shopee Pay later users consider this feature very easy for users, especially students. According to Hardhika & Huda's research (2021), Shopee Pay later users think that using Shopee Pay Later is a convenience for making transactions. Users also get satisfaction in choosing and shopping, as well