BANG LADESH RESEARC H PUBLIC ATIO NS JO URNAL ISSN: 1998-2003, Vo lume : 7, Issue : 3, Pa g e : 241-247, Se p te mb e r - O c to b e r, 2012 C O RPO RATE SO C IAL RESPO NSIBILITY (C SR) O F DUTC H-BANG LA BANK LIMITED: A C ASE STUDY Md . Ma sud Ra na 1 , Ab ul Ka la m 2 a nd Md . Ha lim uzza m a n 3 Md . Ma sud Ra na , Ab ul Ka la m a nd Md . Ha lim uzza m a n (2012). C o rp o ra te So c ia l Re sp o nsib ility (C SR) o f Dutc h-Ba ng la Ba nk Limite d : A C a se Stud y. Ba ng la d e sh Re s. Pub . J. 7(3): 241-247. Re trie ve fro m http :/ / w w w .b d re se a rc hp ub lic a tio ns.c o m / a d m in/ jo urna l/ up lo a d / 09342/ 09342.p d f A b stra c t Dutc h-Ba ng la Ba nk Lim ite d is a Ba ng la d e sh Euro p e a n jo int ve nture c o m m e rc ia l b a nk re g iste re d b y the Ba ng la d e sh Ba nk. DBBL fo llo w s the rule s a nd re g ula tio ns p re sc rib e b y the Ba ng la d e sh Ba nk fo r sc he d ule d c o m m e rc ia l b a nks. This b a nk is ve ry p o p ula r fo r its o nline se rvic e s a nd so c ia l c a use . In this a rtic le , I ha ve trie d to g ive a c o m p a ra tive p ic ture o f c o rp o ra te so c ia l re sp o nsib ilitie s (C SR) o f DBBL. I a lso d e fine d w ha t c o rp o ra te so c ia l re sp o nsib ilitie s a nd trie d to sho w ho w im p o rta nt it is in this 21st c e ntury. Thro ug ho ut the a rtic le , the a c tivitie s o f DBBL o n C SR ha ve w o rke d a s sta nd a rd a nd he lp e d in find ing the sho rtc o m ing s. It w ill he lp ing in tra c ing o ut d iffe re nt w a ys fo r im p ro ve m e nts. Fro m this a na lysis it c a n b e sa id tha t the re a re no t o nly p ro b le m s b ut a lso o p p o rtunitie s fo r furthe r im p ro ve m e nt b y the b usine ss w o rld o f this c o untry in the fie ld o f C SR o f DBBL. I b e lie ve tha t it ha s inc lud e d a ll the ne c e ssa ry to b e re le va nt, re lia b le a nd use ful. Keywords: C SR, DBBL, C a la m itie s, Do na tio n, Fe llo w ship Intro d uc tio n So c ia l re sp o nsib ility is a c o nc e p t w e ll kno w n in the c o rp o ra te w o rld a nd b e yo nd tha t. Busine ss a ll o ve r the w o rld ha ve p ra c tic e d o nly p ro fit m a king a c tio ns a t p a st b ut no t fo r lo ng a s the e nte rp rise sta rte d to d e ve lo p c o m p le xitie s a nd w id e ne ss in size a nd a c tio ns so w a s the ir re a c h g e tting b ig g e r a nd b ig g e r. A c o m p a ny’ s se nse o f re sp o nsib ility to w a rd s the c o m m unity a nd e nviro nm e nt (b o th e c o lo g ic a l a nd so c ia l) in w hic h it o p e ra te s c a lle d c o rp o ra te so c ia l re sp o nsib ility. C o m p a nie s e xp re ss this c itize nship (1) thro ug h the ir w a ste a nd p o llutio n re d uc tio n p ro c e sse s, (2) b y c o ntrib uting e d uc a tio na l a nd so c ia l p ro g ra m s, a nd (3) b y e a rning a d e q ua te re turns o n the e m p lo ye d re so urc e s. In c o ntra st to this, C hristia n Aid (2004, a s c ite d in Pe nd le to n 2004) d e fine s C SR a s “ a n e ntire ly vo lunta ry, c o rp o ra te d rive n initia tive to p ro m o te se a s a sub stitute fo r re g ula tio n a t e ithe r a na tio na l o r inte rna tio na l le ve l.” Blo w fie ld , 1995 ind ic a te s tha t thro ug h tim e , the d e finitio ns a nd e xp la na tio ns o f C SR ha ve b e c o m e m o re p o sitive , w ith inc re a sing und e rsta nd ing o f the b e ne fits tha t c a n b e o b ta ine d thro ug h suc c e ssful im p le m e nta tio n b y o rg a niza tio ns. * C o rre sp o nd ing a utho r: ha lim .he la l@ g m a il.c o m 1 Le c ture r, De p a rtm e nt o f Busine ss Ad m inistra tio n, No rthe rn Unive rsity Ba ng la d e sh, Dha ka . 2 Se nio r Le c ture r , De p a rtm e nt o f Busine ss Ad m inistra tio n, No rthe rn Unive rsity Ba ng la d e sh, Dha ka . 3 Le c ture r, De p a rtm e nt o f Busine ss Ad m inistra tio n, Am e ric a Ba ng la d e sh Unive rsity, Dha ka .