International Journal of Transformation in Operational & Marketing Management - Vol. 7, Issue 1 – 2023 © Eureka Journals 2023. All Rights Reserved. International Peer Reviewed Referred Journal Page 1 Process Analytical Study of Entrepreneurial Behavior in Family Businesses Dr. Ajay Krishna Tiwari 1 1 Academician & Economist and Ph.D. Guide. Abstract This paper reviews previous research on succession in family business from the perspective of the successor in the entrepreneurial activity process. This research paper reveals new issues of succession in family business, and tries to show the direction of future research. Business succession has been considered as the most important issue in previous research work on family businesses. Therefore, there have been many studies in the area of business succession in research work on family businesses. Dynamics of Innovation Entrepreneurial orientation is important for family businesses, as the behavior of the next generations and the process of succession have been overlooked. This research paper attempts to integrate both research on succession in family business and research on family entrepreneurship by entrepreneurship. As a result, this paper suggests the following ideas: Dependence of resources on prior management, Successor recognition of business Opportunities, redefinition of the business domain per successor, and acquisition of the successor depend on the deployment of resources. Keywords: entrepreneurship, succession, family business, managerial resources, orientation, business domain. Research objective This research focuses on the relationship between the business succession process of family businesses and the entrepreneurial activities of the heirs. The objective is to build an analytical framework to examine the issue of tradition and innovation through business succession Target. The focus is on the generation and development of entrepreneurial activities through the business succession process between the successor and parent generations. Especially, (1) How the successor will depend on the resources of the predecessor, (2) How will the successor (3) How to identify business opportunities in the business environment through process (4) How to capture and redefine business, International Journal of Transformation in Operational & Marketing Management https://www.eurekajournals.com/IJTOMM.html ISSN: 2581-4842